[New Year's Message] Choi Sin-won, Chairman of SK Networks, "Must Secure New Growth Engines to Lead Company Growth This Year"

Emphasizing Customer Value Innovation, Integration of Digital Technology, and Creation of Social Value

Choi Seon-won, Chairman of SK Networks (Photo by SK Networks)

[Asia Economy Reporter Kim Ji-hee] Choi Cheol-won, Chairman of SK Networks, said on the 2nd, "The year 2020 must be a year to firmly establish a sustainable foundation for existing businesses and secure new driving forces that will lead the company's growth," adding, "We must not stop the challenge and innovation for growth."

In his New Year's address, Chairman Choi stated, "Last year, we pursued many changes for the company's sustainable growth. Our group newly set 'employee happiness' as the highest value to pursue, and our company also concretized a happiness strategy."

Chairman Choi diagnosed, "The uncertainty of the global economy is expected to continue in the new year, and the impact of economic recession and weakened consumer sentiment is likely to quickly spread domestically. Customer needs are becoming more segmented and rapidly changing, and the integration of technologies (DT, AI, etc.) is actively progressing across all fields."

He then presented five core tasks: ▲ Innovation of customer value ▲ Integration of digital technology ▲ Creation of social value ▲ Enhancement of employee capabilities ▲ Building a global growth story. Chairman Choi explained, "Digital technology, which is breaking down traditional industry boundaries, is the most powerful tool to accurately understand customers' 'Pain Points' and creatively solve them. Innovation in processes and business models incorporating digital technology is a task that must be accomplished in all our business areas."

He also emphasized the importance of fulfilling the social role of companies. He said, "To respond to the social role of companies, our group has proactively made the creation of social value a core management task and has been practicing it for several years, and our company is no exception," adding, "Now, efforts to integrate social value into business models must be intensified."

Finally, Chairman Choi added, "The year 2020 must be the year when SK Networks makes a new leap forward and drives future growth."

This content was produced with the assistance of AI translation services.