President Moon Proposes 'Republic of Korea New 100 Years'... New Year Message Strategy, Hopeful Emotional Economy (Comprehensive)

2nd KCCI 'Year of the Gyeongja New Year's Meeting'... 1st Hero and Achasan Hiking, 7th First Cabinet Meeting Scheduled

[Asia Economy reporters Jungmin Ryu and Sunhee Son] This year, President Moon Jae-in's New Year's message contains a strategic consideration of 'selection and concentration.' It is a keyword strategy that separates and delivers messages depending on the meeting target and the place of speech.

The Blue House is considering a publicity strategy to differentiate and imprint the remarks at the New Year's meeting at the Korea Chamber of Commerce and Industry on the 2nd and the first Cabinet meeting speech on the 7th. The president's New Year's message itself is important information because it allows us to gauge the president's perception of the political situation and the strategic points of state administration.

The focus of the New Year's meeting message on the 2nd is, as expected, the 'economy.' President Moon defined 2020 as a meaningful year to start the 'new 100 years of the Republic of Korea.' It means that the past 100 years, including the 100th anniversary of the March 1st Movement last year, is one century, and 2020 marks the beginning of another new century.

[Image source=Yonhap News]

President Moon said, "Having passed the 100th anniversary of the March 1st Independence Movement and the establishment of the Provisional Government, we have reached a meaningful year to start the new 100 years of the Republic of Korea," adding, "At the Korea Chamber of Commerce and Industry, which has shared the birth and development of our country's commerce and industry, I reflect on the past year and make a new resolution myself."

A Blue House official explained, "Holding the New Year's meeting at the Korea Chamber of Commerce and Industry, the country's representative economic organization, following last year's Small and Medium Business Administration, emphasized the will for the economy." Inviting various stakeholders, including businesspeople, to the government-hosted joint New Year's meeting, which previously only involved politicians and related figures, reflects the public's strong desire for economic recovery.

Furthermore, President Moon emphasized his determination for reform in the new year. He stated, "In the new year, we will create more 'certain changes,'" and added, "'Reform of power institutions' and 'fair society reform' will be the beginning."

[Image source=Yonhap News]

President Moon pledged, "We will not stop legal and institutional reforms until power institutions can gain the trust of the people," and said, "I expect power institutions themselves to take the lead in reform. As the president elected by the people, I will also exercise my authority according to the constitution."

If President Moon's remarks on the 2nd are a place to explain the blueprint of state administration in front of major figures from politics, related fields, and business circles, his speech on the 7th is expected to contain a message encouraging Cabinet members to realize this year's state tasks.

Another noteworthy aspect is President Moon's keyword strategy for the New Year's message. In his New Year's address released ahead of the Year of the Rat 2020, President Moon pledged, "Despite difficulties, we have steadfastly overcome and nurtured the buds of change, and in the new year, we will make those buds bloom into definite achievements and bear fruit." The concise message of the New Year's address emphasizes the keyword 'hope.'

President Moon's Acha Mountain sunrise event with seven heroes in the early morning of the 1st and the subsequent Blue House rice cake soup sharing event delivered a message focused on 'emotion.' President Moon said to Sergeant Shin Junsang of the West Sea 5 Islands Special Guard Unit, who accompanied him on the hike, "Saving people is remarkable, but you kept your identity secret, and a witness who saw Sergeant Shin on TV posted a message asking for praise, which made the story known to the world," adding, "I think the public was moved once again by this hidden good deed."

President Moon's message at the Cabinet meeting on the 7th is expected to contain his determination on major state tasks ranging from economic and social issues to Korean Peninsula affairs, including diplomacy and security. It is said that the content will encourage relevant ministers to produce tangible state achievements that the public can feel and further stimulate the work capabilities of Blue House aides.

This content was produced with the assistance of AI translation services.