Coupang Launches New Theme 'New Year, Still Winter'

[Asia Economy Reporter Moon Hyewon] Coupang announced on the 2nd that it will hold the ‘Coupang Fashion Week’ promotion starting this month. The new theme is ‘New Year, Still Winter’.

‘Coupang Fashion Week’ is a promotion that selects a new theme during the first week of every month to propose fashion trends and discounted products. This month, three themes were selected: ▲Outer Fashion ▲Daily Fashion ▲Training Fashion, with men’s, women’s, and kids’ clothing sold for each theme. Outer Fashion includes coats, jackets, padding, and mustang jackets; Daily Fashion features frequently worn winter tops and bottoms such as fleece sweatshirts, knit dresses, and cotton pants; Training Fashion consists of training wear, leggings, and running shoes.

Brand-specific discount events are also offered. Until the 3rd, some brand products such as ‘Topten’, ‘Misso’, and ‘Roem’ are discounted up to 90%. From the 4th to the 7th, brands like ‘8Seconds’, ‘Bambino’, and ‘Unifriend’ are featured. Additionally, within the ‘Coupang Fashion Week’ page, customers can access the ‘Fashion Sale’ page, which suggests discounted benefits and lowest-priced fashion items, enhancing customer shopping convenience.

Representative products include the ‘Black Yak Wonder Bench Down Jacket’ priced around 129,000 KRW on Coupang. The ‘Misso Standard Fit Wool Blend Long Coat’, perfect as a daily coat, is priced around 59,000 KRW, and the neat-fitting ‘Roem Women’s Slim Parka’ is around 129,000 KRW. The ‘Topten Men’s Old School Woven Patch Collar Pullover’ can be purchased for about 5,000 KRW.

Tiffany Gonzalez, Senior Director at Coupang, said, “We have newly launched the ‘Coupang Fashion Week’ page to recommend new products every month for customers who purchase various fashion items through Coupang, aiming to provide a better customer experience. We plan to continuously offer various curated events that make it easy to find and purchase fashion items.”

Meanwhile, Coupang has significantly improved shopping convenience by instantly resolving the inconveniences of purchasing fashion products online. With Rocket Wow, customers can order clothes they want to wear by midnight and receive them before 7 a.m. the next day. Not only Rocket Wow but also all fashion products purchased through Rocket Delivery, except for some product categories, can be exchanged or returned free of charge within 30 days after purchase if the size does not fit, the color is not desired, or the item does not suit the customer well, receiving positive responses from customers.

This content was produced with the assistance of AI translation services.