Mobile Powerhouse Shilla免... One-Stop Travel Platform 'ShillaTrip' Launches

[Asia Economy Reporter Cha Min-young] Shilla Duty Free launched a new integrated travel platform service, ‘Shilla Trip,’ on the 2nd. To celebrate the launch, special events such as giveaways of the ‘Galaxy Fold’ and finding special airfares priced at 9,900 KRW and 99,000 KRW are being held.

Shilla Trip, newly introduced by Shilla Duty Free, is a travel product brokerage platform that allows users to search travel information, book flights, hotels, and activities, and shop at duty-free stores all at once without separate travel agency membership registration.

Shilla Trip products are sold by travel agencies partnered with Shilla Trip. It also enables real-time price comparison for products sold on global hotel booking sites such as ‘Booking.com,’ ‘Agoda,’ and ‘Expedia.’ Package and activity products feature a ‘Seller Talk’ function that allows customers to contact the travel operators selling the products directly to handle inquiries immediately.

A portion of the payment amount for products is returned as ‘S Rewards,’ which can be used like cash at Shilla Duty Free. Depending on the type of purchased product?flight, accommodation, or activity?up to 8% of the payment amount is accumulated as S Rewards. If customers purchase products from two of the categories among flight, accommodation, and activity, an additional 10% of the basic S Rewards accumulation is added, and if products from all categories are purchased, an additional 20% is added.

S Rewards can be used like cash at Shilla Duty Free’s domestic online and offline stores, Singapore Changi Airport store, and Hong Kong Chek Lap Kok International Airport store. Starting February, it will also be usable at the Macau Airport Duty Free store. Additionally, if Shilla Trip products are paid for using ‘Shilla Pay,’ Shilla Internet Duty Free’s own simple payment system, an immediate 1% discount applies for payments over 50,000 KRW with no limit on usage frequency or amount.

Users can also generate income by writing reviews of travel and accommodation products. Travel specialist creators collaborating with Shilla Duty Free or general members who write reviews and influence other members to purchase products through those reviews receive up to 4% of the payment amount as ‘Sales Rewards.’ Accumulated Sales Rewards can be converted into ‘Lala Cash,’ which can be used like cash at Shilla Internet Duty Free. The more travel reviews posted and the more popular the posts are among other members, the higher the activity level within Shilla Trip, increasing the Sales Rewards accumulation rate. Any Shilla Internet Duty Free member can leave reviews.

Meanwhile, Shilla Internet Duty Free is holding various events to celebrate the opening of Shilla Trip. Until the 12th, customers who post travel-related content on Instagram with the hashtag ‘#ShillaTrip’ will be entered into a draw to win △Samsung Galaxy Fold (2 winners) and △Samsung Galaxy Buds (20 winners). Also, customers who leave congratulatory messages on the Shilla Trip event page will receive △chicken mobile coupons (200 winners) and △coffee coupons (1,000 winners).

Until February 29, customers who purchase over 1,000 KRW on Shilla Trip and register the verification number on the Shilla Internet Duty Free event page can enjoy the benefits of the highest membership tier, ‘Prestige.’ Prestige customers receive up to 20% discounts at Shilla Internet Duty Free, 15,000 KRW in points, and six types of discount coupons every month. Starting from the 6th, a ‘Flight Ticket Treasure Hunt’ event will be held to find hidden special airfares priced at 9,900 KRW and 99,000 KRW in Shilla Trip’s real-time flight search.

A Shilla Duty Free official stated, “We will continue to strive to improve services and quality so that customers can prepare for their trips seamlessly with Shilla Internet Duty Free.”

This content was produced with the assistance of AI translation services.