Boram Group Launches "B&Care Pack" in Partnership with Samsung AI Subscription Club

Up to 2.9 Million Won Cashback

Boram Group announced on May 8 that it has introduced the "B&Care Pack," a funeral service partnership product linked with the "Samsung AI Subscription Club," through collaboration with Samsung Electronics.

This product provides savings on home appliance purchases by connecting funeral services when customers buy appliances at Samsung Store either through the Samsung AI Subscription Club or as a one-time purchase. Boram Group expects high demand for this offering, especially for large-scale home appliance purchases such as for newlyweds or relocations.

In particular, depending on the product structure, customers can receive a cashback benefit of up to approximately 2.9 million won. Additionally, the 36-, 48-, 60-, and 72-month subscription options help reduce the initial financial burden of purchasing appliances. Boram Group explained that it aims to capture the flow in which consumers begin by searching for appliances online, then proceed to in-store consultations, and ultimately make their purchase.

Boram Group unveiled the funeral service partnership product "B&Care Pack," linked with the "Samsung AI Subscription Club," through collaboration with Samsung Electronics. Boram Group

The funeral service included in the product is not limited to funerals but can also be used for a variety of Life Link services, such as cruise travel, weddings, pets, and Viagem. Through Boram Group's premium membership "B&Alliance," additional services covering education, legal, and leisure aspects of daily life are provided.

This product is available for consultation and sign-up at Samsung Store locations nationwide. When visiting a store, customers can receive information about the "B&Care Pack" from the sales staff.

Hyunsoo Kim, Executive Director of Business Planning at Boram Group, stated, "Through our collaboration with Samsung Electronics, we are presenting '2.0'—a new standard for partnership products that combine funeral services and home appliances—for the first time in the market, and we intend to fundamentally transform the industry landscape."

This content was produced with the assistance of AI translation services.