Gyeonggi Tourism Organization Holds K-Tour Press Corps Inauguration, Strengthens Promotion with Short-Form and Reels

On May 8, the Gyeonggi Tourism Organization held the inauguration ceremony for the 15th class of the K-Tour Press Corps, a group of tourism content writers specializing in Gyeonggi Province, at Trade Tower in Gangnam-gu, Seoul.

This year, the Gyeonggi Tourism Organization plans to operate the K-Tour Press Corps with a focus on strengthening SNS promotional marketing activities, reflecting the latest trends such as Reels and short-form content.

The press corps will engage in activities such as visiting various tourist attractions in the province, creating review-based travel content, posting on the Gyeonggi Tourism Platform and their personal SNS channels, and participating in familiarization tours in Gyeonggi Province.

Activities will run for a total of seven months, from May to November. Members of the press corps will be provided with a monthly manuscript fee, a certificate of appointment, opportunities to participate in familiarization tours of Gyeonggi tourist sites, and priority coverage of major events.

The Gyeonggi Tourism Organization's K-Tour Press Corps took a commemorative photo after their inauguration ceremony on the 8th. Provided by Gyeonggi Tourism Organization

The name "K-Tour Press Corps" was created by combining the first consonant "ㄱ" of "Gyeonggi," signifying the dual purpose of producing easy, fun, and informative travel content about Gyeonggi Province by making use of the unique talents ("kki") of each member.

A representative from the Gyeonggi Tourism Organization stated, "Congratulations on being selected for the K-Tour Press Corps after overcoming a highly competitive selection process with a ratio of 24 to 1." The representative added, "We hope you will fulfill your mission as tourism ambassadors for Gyeonggi Province, discover and promote hidden and attractive tourism resources that are not well known, and contribute to the revitalization of the region's tourism industry by creating differentiated content based on your experiences."

Earlier, the Gyeonggi Tourism Organization selected 30 members for the K-Tour Press Corps, an increase of 10 from last year, based on their article writing skills and scores in various content activities on platforms such as Naver Blog, Instagram, and TikTok.

This content was produced with the assistance of AI translation services.