Lower Premiums for Healthier Customers: Insurance Tailored for the 2030 Generation
Up to 25% Savings... Introduction of No-Claim Contract Conversion System

On May 15, KB Insurance announced the launch of a new health insurance product, 'KB Direct Fit Tech Health Insurance,' which links customer health management activities with insurance premiums.


KB Insurance's new product linked to insurance premiums through customer health management activities, 'KB Direct Fit Tech Health Insurance'. KB Insurance

KB Insurance's new product linked to insurance premiums through customer health management activities, 'KB Direct Fit Tech Health Insurance'. KB Insurance

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The product is characterized by lower premiums for healthier customers and the ability to select only the necessary coverage, reflecting the lifestyles and needs of customers in their 20s and 30s. 'Fit Tech' is a term that combines Fitness (health management), Fit (personalized design), and financial technology.


The insurance premium varies according to the customer's health status. Customers who, through a health declaration, confirm that they have no history of hospitalization, surgery, or the three major diseases (cancer, myocardial infarction, stroke) for a certain period (6 to 10 years) can subscribe at a premium up to approximately 25% lower than the company's existing products.


The company has introduced a 'No-Claim Contract Conversion System,' which allows policyholders to switch to a more affordable plan after enrollment, enabling continuous premium savings the healthier a customer lives.


This product reflects the trend among the 20s and 30s generation, who see insurance not as 'preparation for the future' but as a 'rational choice for the present.'


Additionally, for customers in their 20s and 30s who feel that indemnity medical insurance alone is insufficient, the policy provides a rational supplement for disease and accident coverage.


Customers can select from essential coverage for unexpected situations such as cancer diagnosis, hospitalization, and surgery, as well as choose protection packages for obesity and health checkups, cancer, brain and heart diseases, hospitalization, outpatient care, nursing, surgery, and daily life risks according to their needs.



A KB Insurance representative stated, "We have launched a new product concept that naturally connects health management and insurance, allowing the younger generation to select what fits them best," and added, "We will continue to expand our health insurance services to reflect customers' health management methods and needs based on digital technology and data."


This content was produced with the assistance of AI translation services.

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