Daelim Bath Maintains No. 1 Market Share in Sanitary Ware for 23 Consecutive Years
61.8% Market Share as of Last Year
Strategic Shift Toward Design-Centric Sets
Daelim Bath announced on April 28 that it has maintained the No. 1 market share in the domestic sanitary ware market for 23 consecutive years.
Daelim Bath announced on the 28th that it held a 61.8% market share in sanitary ware last year, based on the annual shipment status announced by the Korea Ceramic and Tile Industry Cooperative. Daelim Bath
View original imageAccording to the annual shipment data for domestic sanitary ware manufacturers released by the Korea Ceramics and Tile Industry Cooperative, Daelim Bath recorded a 61.8% market share last year, ranking first in the market. This statistic serves as a key indicator for identifying overall trends in the bathroom industry and as the standard for calculating market share. It is also reflected in the government’s policy-making process.
Daelim Bath has retained its leading position in the domestic sanitary ware market since 2004. As of last year, its market share was more than double that of the second-ranked brand. Analysts attribute this to the company’s proactive strategies in adapting to market changes, as bathrooms have evolved into core living spaces reflecting relaxation and personal preferences.
Daelim Bath has expanded its portfolio beyond sanitary ware to include design sets that encompass bathroom furniture and faucets. In the B2B market, it continues to supply its products stably to reconstruction, redevelopment, and new construction sites, thereby expanding its presence in major residential complexes. Addressing the trend for hotel-style bathrooms, the company launched the premium faucet 'Black Collection' last year to meet market demand.
Daelim Bath has adopted features such as rear sealing structures, anti-contamination coatings, and open rimless designs to minimize hygienic blind spots and improve maintenance efficiency. These technologies are being increasingly applied to premium integrated bidets, enhancing product quality. The company has established a rigorous quality control system based on its domestic production base and operates a nationwide rapid after-sales service system.
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Taesik Kang, CEO of Daelim Bath, stated, "As bathrooms are reestablished as core living spaces, consumer expectations are rising quickly, making it essential to enhance product competitiveness and overall service quality." He added, "We plan to continue innovating our products and services in line with changing residential trends, focusing on improving the customer experience."
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