Coupang CEO Harold Rogers Visits Sejong... Launching Nationwide Disaster Relief Operations

Coupang Launches "Emergency Relief Coupang Hope Box" Program
CEO Rogers Inspects Fulfillment Center Operations

On May 14, Coupang announced the launch of its “Emergency Relief Coupang Hope Box” program, which will deliver relief supplies to disaster victims in Korea via Rocket Delivery immediately following domestic disasters or emergencies. Leveraging its logistics infrastructure, Coupang plans to maintain a constant stockpile of emergency supplies and rapidly deliver them to affected individuals to support initial response efforts.

On May 13, Harold Rogers, Interim CEO, personally visited the Coupang Sejong Fulfillment Center, where relief supplies are stored, to inspect the site at the time of the program's launch. He urged, “Let’s use our Rocket Delivery logistics network to actively support disaster victims across the country when disasters and emergencies occur.”

Harold Rogers, Interim CEO of Coupang, is participating in the production of the emergency relief Coupang Hope Box. Coupang

CEO Rogers personally opened an emergency relief supply box to inspect the condition of its contents, and checked the loading and shipping processes. He also toured a tent simulating an evacuation space for disaster victims, reviewed mattresses and bedding, and identified additional support needed on site. In addition, he held a meeting with volunteers who have been active at disaster sites, listening to their field experiences and areas for improvement.

Coupang plans to maintain a constant stockpile of 2,500 sets of emergency relief supplies at its fulfillment center and dispatch them immediately when a disaster occurs. The Sejong center is strategically located, enabling delivery to major regions nationwide. By using the Rocket Delivery system, Coupang has established an operational system that ensures rapid delivery of emergency supplies to disaster sites across the country, including the Yeongnam and Honam regions. After delivery, Peace Winds Korea, a disaster relief organization, will take possession of the supplies on-site and distribute them to evacuees staying at temporary shelters.

The emergency relief supplies consist of 10 types of CPLB products, including a storage box, comforter, pillow, towel, socks, compressed wet wipes, toothpaste and toothbrush, soap and a mesh pouch for washing, and a foldable three-section mattress. The kit is focused on reducing the inconvenience of initial shelter life in terms of hygiene, warmth, and sleep. In particular, items such as the three-section mattress and bedding, which are typically difficult to provide due to their size and transport challenges, are included to help alleviate the actual discomfort experienced by disaster victims.

The stockpile of 2,500 sets was calculated based on trends in domestic disasters, the annual number of disaster victims, and the demand for shelter living. If disasters are prolonged or the scale of damage increases, Coupang plans to produce and supply additional relief kits as needed according to the on-site situation.

This program is significant in that it has established a nationwide emergency relief response system by utilizing Coupang’s logistics infrastructure across the country. CEO Rogers stated, “We want to fulfill our social responsibility by applying the Rocket Delivery system, which was built to serve customers, to emergency relief in disasters and crises.” He added, “We will do our best to address the difficulties faced at disaster sites and provide real help to disaster victims.”

Previously, Coupang expanded its disaster relief support activities, providing daily necessities, hygiene products, and bottled water to areas affected by wildfires in North Gyeongsang Province, heavy rains in Gwangju and Hamyang in South Gyeongsang Province, and drought in Gangneung last year.

A representative from Coupang’s Social Contribution Office emphasized, “We will continue to enhance our logistics and relief support system so that we can quickly support areas affected by disasters through our nationwide Rocket Delivery logistics network.” He added, “We are committed to doing our utmost to provide any help possible in the event of disasters or emergencies.”

This content was produced with the assistance of AI translation services.