"K-Borumdal Across the US"... Samlip's 'Mini Full Moon Bread' Launches at Costco

"Export Volume Reaches Approximately 11.75 Million Packs"

Samlip announced on the 21st that following its cheesecake, it is accelerating its entry into the North American market by launching its 'Mini Full Moon Bread' at the large American wholesale retailer Costco.

'Borumdal,' which marks its 50th anniversary this year, is one of Samlip's steady sellers alongside products like steamed buns and cream bread. It features a layer of cream sandwiched between fluffy cake.

Samlip announced on the 21st that its 'Mini Full Moon' has been launched in the U.S. large-scale wholesale retailer Costco. Photo by Samlip

For products exported to the United States, the logo retains the original brand name 'Borumdal,' accompanied by the English description 'Strawberry Fullmoon Chiffon Cake' to help local consumers understand the product. This item will be available at approximately 400 Costco locations across all 50 states from mid-May. The export volume amounts to about 11.75 million packs, which is 21 times larger than the initial export volume of 'Samlip Cheesecake' when it launched at Costco last year.

Samlip explained that this export achievement was made possible by the success of 'Samlip Cheesecake,' which was introduced to Costco in the United States in September last year. The product went viral on social network services (SNS), selling out approximately 560,000 packs within three weeks of its launch. Since then, an additional 10 million packs have been supplied by the end of last month, with sales increasing more than eighteenfold compared to the beginning.

A Samlip representative stated, "We are delighted to achieve such meaningful export results in the year of Borumdal's 50th anniversary," and added, "We will continue to actively expand exports through a proactive entry into the global market and further elevate the status of K-bakery in the worldwide market."

This content was produced with the assistance of AI translation services.