CJ Cultural Foundation to Operate '20th Anniversary Pop-up Store Dream to Stage'

Operates in Seongsu-dong, Seoul from June 22 to 25

CJ Culture Foundation announced on the 21st that it will operate the "CJ Culture Foundation 20th Anniversary Popup Store: Dream to Stage" in Seongsu-dong, Seoul, from the 22nd to the 25th, celebrating its 20th anniversary. Photo by CJ

CJ Cultural Foundation announced on the 21st that it will operate the "CJ Cultural Foundation 20th Anniversary Pop-up Store Dream to Stage" in Seongsu-dong, Seoul, from the 22nd to the 25th to celebrate its 20th anniversary.

"Dream to Stage" is an experiential pop-up store designed to allow visitors to experience the journeys and creative worlds of the creators supported by the CJ Cultural Foundation over the past 20 years. The Foundation was established in 2006 under the social contribution philosophy of Chairman Lee Jay-hyun, who believes that "a company should be a dream keeper for young people." Since then, it has operated various support programs, including "Tune Up" for indie musicians, "Story Up" for new film creators, and "Stage Up" for musical creators.

This pop-up store will feature four main zones themed around music, film, performance, and global support programs, as well as a merchandise (MD) zone. Visitors can enjoy exhibitions, videos, games, and other hands-on content in each area, experiencing the creators and works that have grown through the support programs of CJ Cultural Foundation.

CJ Cultural Foundation announced on the 21st that it will operate the "CJ Cultural Foundation 20th Anniversary Popup Store Dream to Stage" in Seongsu-dong, Seoul, from the 22nd to the 25th, celebrating its 20th anniversary. Photo by CJ

During the pop-up period, special events will be held where visitors can meet Tune Up musicians and Stage Up musical actors. The Tune Up musician merchandise events will feature: on the 22nd, Sininryu, Yoonmachi, Jung Wooseok, and Jisokuriclub; on the 24th, Beomjin, Kim Seungju, and Decadant; and on the 25th, Krispy and Gureumi. For the Stage Up musical actor guest programs, Park Youngsoo will join on the 22nd; Hong Nahyun and Lee Areumsol on the 23rd; and Byun Heesang, Kim Rihyun, and Han Bora on the 24th. To further enhance the atmosphere of the pop-up store, DJ live performances will feature Kim Ddeutdol and Choi Wonbin on the 22nd; Jung Wonyoung on the 23rd; and Off the Menu and Kim Ganjiga on the 25th.

The pop-up store will be operated through both Naver advance reservations and on-site walk-ins. Visitors with advance reservations will receive priority entry and will also have a chance to win a 50,000 won Olive Young mobile gift certificate through a drawing held for each session.

This content was produced with the assistance of AI translation services.