Kyungdong Navien Ranks No. 1 in Gas Boiler Category of National Brand Competitiveness Index for 7 Consecutive Years
Enhancing Customer Experience
and Continuously Spreading Eco-Friendly Values
Kyungdong Navien announced on May 20 that it has been ranked No. 1 for the seventh consecutive year in the gas boiler category of the National Brand Competitiveness Index (NBCI), hosted by the Korea Productivity Center (KPC). The NBCI is an index that comprehensively evaluates brand competitiveness by assessing awareness, loyalty, and image formed through a company's marketing activities.
Under the vision of being a "partner for a comfortable living environment," Kyungdong Navien has contributed to improved energy efficiency and environmental protection by developing condensing boilers. In 2022, the company released the 'Navien Condensing ON AI,' which strengthened hot water functionality, thereby expanding the boiler paradigm from heating to hot water.
In addition, various marketing activities have been carried out to communicate the value of boilers, which are used year-round, in a more approachable way. Notable examples include collaborative products with convenience store CU, such as "Boilramyeon" and "Hot Water Pack," both designed to let customers experience the warmth delivered by boilers in everyday life.
Kyungdong Navien also participated in the Seoul International Garden Show, where it created a companion garden called "Temperature of the Garden," embodying its brand identity as a living environment solutions company by transforming it into an urban oasis.
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Kyungdong Navien has also been consistently promoting activities to spread eco-friendly values. Through its "One More Condensing" campaign, which gives discarded boilers new life as works of art, the company has raised awareness of resource circulation and the value of condensing technology.
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