[Today's New Product] "Unblended Beer"... The Renewed 'Kloud'

Lotte Chilsung Launches Renewed Kloud

Unblended Wort Fermentation Without Dilution

New Packaging Design with Gold and White Color Scheme

Lotte Chilsung Beverage’s flagship premium beer brand, Kloud, is being relaunched with a more refined taste and design.

On May 20, Lotte Chilsung Beverage announced that it has renewed Kloud to provide beer consumers with the highest level of satisfaction possible from domestic lager beers.

For the renewal, Kloud optimized its flavor balance by adjusting the ratio of sweetness to bitterness among various taste elements such as aroma, bouquet, and body, which make up the beer’s overall flavor. The renewed Kloud maintains its signature rich and full-bodied taste, while the adjustment of residual sugars and bitterness has improved drinkability, offering a smoother finish.

Kloud uses the “original gravity” brewing method, an authentic German premium beer manufacturing process in which the unblended wort itself is fully fermented and becomes the finished beer. This method preserves the beer’s unique flavor at the moment of fermentation, as well as its aroma and original alcohol content (5%), allowing consumers to fully experience the deep flavor of an all-malt beer made from 100% premium malt sourced from Australia and Canada.

In addition, Kloud uses only top-quality hops from Germany and the Czech Republic, which are considered the most important raw ingredients for creating beer’s distinctive aroma. The application of a “multi-hopping system,” which involves adding hops at several stages of the brewing process, results in Kloud’s unique deep flavor and lingering taste.

Alongside this recipe renewal, Lotte Chilsung Beverage has also unveiled new packaging for Kloud featuring a gold and white color scheme. The renewed design enhances the visibility of the Kloud brand logo, which symbolizes the reliability of the beer’s taste, and emphasizes the brand’s heritage.

This content was produced with the assistance of AI translation services.