GS25 to Supply Additional Monchhichi Dubai Heart Chocotin After Selling Out in Just Two Weeks

Collaboration Product Featuring the Globally Popular Character "Monchhichi"

Six Random Tin Case Keyring Designs Offer Collectible Fun

Additional 400,000 Units to Be Supplied Sequentially

GS25, the convenience store operated by GS Retail, announced on May 20 that its dessert product, Monchhichi Dubai Heart Chocotin, sold out its initial batch of 200,000 units within just two weeks of launch and that the company will begin additional supply.

Monchhichi Dubai Heart Chocotin, introduced by GS25 on April 30, is a "value-seeking goods chocolate" that combines the globally popular character 'Monchhichi', "Dubai-style chocolate"—a trending dessert—and a heart-shaped tin case keyring. This Dubai-style chocolate dessert features a combination of pistachio and kadaif, resulting in a crunchy, nutty, and rich texture.

A GS25 representative is introducing Monchhichi Dubai Heart Chocotin. Provided by GS Retail.

After finishing the chocolates, customers can reuse the heart-shaped tin case as a keyring for storing accessories or small items. The tin case keyrings, featuring Monchhichi character designs, are offered in six random variations. The company explained that, as the "Snack Tin" trend of customizing personal mini snack boxes using tin cases spreads, they collaborated with the Monchhichi character—highly recognized among female customers in their teens and thirties—to plan this related product.

Since its launch, this product has recorded daily sales of approximately 70 million won, making it the top-selling item among differentiated snack category products introduced by GS25 this year. GS25 plans to sequentially supply an additional 400,000 units to stores starting from May 21.

Shin Minki, Merchandiser on the Processed Foods Team at GS25, stated, "Recent monitoring of customer consumption trends showed that combining character IP (intellectual property), trendy desserts, and practical goods elements delivers new enjoyment to customers. We will continue to expand our lineup of differentiated desserts and customer-preferred products through detailed market research going forward."

This content was produced with the assistance of AI translation services.