APR, Dominating Amazon, Expands into North American Offline Market with Entry into Target and Walmart in the U.S.
Entry Completed in 1,500 Target Stores... Expansion to 3,000 Walmart Stores Planned
Strengthening Brand Awareness with Dedicated Product Displays
APR's beauty brand Medicube is expanding its presence in North America by entering major U.S. retailers Target and Walmart.
According to APR on May 20, Medicube completed its entry into more than 1,500 Target stores in the United States in April. The company plans to further expand its distribution network to approximately 3,000 Walmart stores starting in June.
With this move, in addition to its existing offline sales channels centered on Ulta Beauty, Medicube will significantly broaden its reach to U.S. consumers.
After Medicube entered Ulta Beauty in August of last year, sales increased by about 30% within three months. Additional orders were also placed in response to the rising demand.
At Target and Walmart, Medicube products will be available in dedicated display sections. Key products include the Zero Pore Pad, Collagen Gel Cream, Collagen Night Wrapping Mask, and PDRN Pink Collagen Gel Mask.
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An APR representative stated, "We are expanding contact points with new customers by utilizing both online and offline channels," and added, "Based on Medicube's growth momentum, we plan to further strengthen our position in the U.S. market."
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