CJ OnStyle's "Wally Run" Live Broadcast a Hit... 5km Entry Tickets Sell Out in 10 Minutes

Over 60% of Buyers in Their 20s and 30s; More Than 80% Are New App Users

30,000 Views in First 10 Minutes of Live Broadcast; Chat Messages Up by 767%

On May 20, CJ OnStyle announced that, during the live broadcast selling entry tickets for the marathon event "Where's Wally? Run with Shinhan Card (Wally Run)," customers purchased an average of 1.7 tickets per person.

The 5 km entry tickets sold out within 10 minutes of the broadcast starting, and the number of chat messages during the broadcast increased by 767% compared to the same time slot the previous week. Approximately 30,000 views were recorded within the first 10 minutes of the broadcast, and 70% of the day's total sales were concentrated in this period.

More than 60% of purchasing customers were in their 30s or younger, and over 80% of all buyers were new customers to the CJ OnStyle mobile app.

A CJ OnStyle representative stated, "As running is evolving into a cultural content experience that shares personal tastes and worldviews, especially among those in their 20s and 30s, the response to our live broadcast was much hotter than anticipated. We plan to continue offering a diverse array of innovative content that combines popular IP with lifestyle trends."

Meanwhile, "Wally Run" will be held on June 21 at Yeouido Park in Seoul. The event will accommodate up to 9,000 participants, with 10 km and 5 km course options. Remaining tickets will be sold through the CJ OnStyle mobile app until May 27.

This content was produced with the assistance of AI translation services.