[Today’s New Product] "Beat the Heat with Drinkable Shaved Ice"... TheVenti Launches Three Mabing Varieties

Available in Medium and Large Sizes

TheVenti announced on May 20 that it has launched three varieties of its signature summer menu item, the drinkable shaved ice dessert called 'Mabing'.

This new Mabing lineup consists of a total of three items: Icheon Rice Bibim Mabing, Classic Red Bean & Strawberry Mabing, and Nostalgic Watermelon Punch Mabing.

The Venti announced on the 20th that it has launched three types of 'Mabing', a drinkable shaved ice dessert that is the signature menu for the summer season. Photo by The Venti

The 'Icheon Rice Bibim Mabing' is a bibim (mixed) concept cup shaved ice inspired by bibimbap, featuring ingredients such as Icheon rice and black sesame. The 'Classic Red Bean & Strawberry Mabing' is a classic cup shaved ice with a milk base, enhanced with strawberry flavor, topped with ice cream and various toppings. The 'Nostalgic Watermelon Punch Mabing' is a reinterpretation of the traditional watermelon punch dessert in a cup shaved ice format.

Customers can choose between two sizes: Medium (14 ounces) and Large (20 ounces).

To celebrate the launch of the three new Mabing items, TheVenti will hold a promotion from May 21 to May 27, offering discounts on Mabing (14 ounces) and Americano sets, as well as a 1+1 set discount for the new Mabing (14 ounces).

A TheVenti representative stated, "Consumer interest in cup shaved ice desserts remains high this year, leading to fierce competition in the market as a variety of brands introduce related menu items. Based on the competitive edge we have built through years of offering cup shaved ice, TheVenti will provide customers with a differentiated summer dessert experience by introducing new menu items that emphasize both taste and fun."

This content was produced with the assistance of AI translation services.