100,000 Gather for K-Pop Event... Nol Universe to Host Largest-Ever 'NOL Festival'

To Be Held at KINTEX, Goyang on October 17-18
100,000 Expected to Attend: "Largest Indoor Festival in Korea"
Lee Sujin, CEO of Yanolja: "Turning South Korea into a Playground"

Nol Universe announced on May 19 that it will host 'NOL Festival,' the largest music festival in South Korea, this October.

On the same day, Nol Universe held a 'NOL Festival Media Day' at Bluesquare Woori WON Banking Hall in Hannam-dong, Seoul, and officially declared the launch of NOL Festival. This event will take place on October 17 and 18, 2026, at KINTEX Exhibition Center 2 in Ilsan, Goyang, Gyeonggi Province. Nol Universe explained that around 100,000 people are expected to participate over the course of two days, making it the largest indoor festival in the country.

In her welcoming address, Lee Sujin, CEO of Yanolja, stated, "Yanolja Group and Nol Universe are evolving to create a world where customers can enjoy leisure and cultural activities ten times more easily and conveniently than before, going beyond just travel," adding, "We have prepared the NOL Festival with the aim of making South Korea a joyful playground."

The NOL Festival will feature three simultaneously operated themed stages: the 'Super Live Stage,' which spans generations and genres; the 'K-Pop Stage,' designed for global fandom; and the 'EDM Stage,' offering explosive sound and energy.

Nol Universe announced on the 19th that it will hold 'Nol Festival,' the largest music festival in Korea, this October. Photo by Nol Universe

The first lineup, revealed on the day, includes top-tier artists from both South Korea and abroad. The legendary group god and the emotionally resonant band Nell will deliver live performances, while singers Lee Mujin and WOODZ will bring their unique musical styles and sensibilities to enrich the festival atmosphere. In addition, global K-pop artists such as Ha Sung-woon, NMIXX, and Harts to Hearts will heighten the excitement with their performances. Globally renowned EDM artist Alan Walker and the dynamic duo Kim Haon & Now I’m Young will also perform on stage.

Nol Universe will operate the festival primarily as a free invitational event for Nol customers. Participants can obtain entry tickets by completing missions or using services. Additionally, some stages will require paid tickets. Details on how to apply and purchase tickets will be released on the official website and social media channels on June 8.

The NOL Festival is designed as an open event where anyone can participate and enjoy without burden. Nol Universe explained that the entire process, from ticket application and reservation to on-site programs and experiential elements, has been structured to ensure an organic and immersive customer experience, making festival-goers active participants in shaping the event.

Lee Cheolwoong, CEO of Nol Universe, stated, "Having connected various forms of enjoyment such as travel, performances, leisure, and aviation in the online space, we now seek to expand that value by hosting a festival where we can meet and experience together with our customers in person." He continued, "Through the NOL Festival, we aim to create a new play culture that everyone can enjoy comfortably, and to become the brand most closely connected with our customers in the most vibrant way."

This content was produced with the assistance of AI translation services.