LG Uplus Signs Brand Ambassador Partnership with BOYNEXTDOOR

LG Uplus announced on the 19th that it has signed a brand ambassador partnership with the idol group BOYNEXTDOOR and will carry out a joint campaign.

LG Uplus announced on the 19th that it has signed a brand ambassador partnership with the idol group BOYNEXTDOOR and will carry out a campaign together. New campaign advertisement image. Provided by LG Uplus

This campaign is an advertising initiative that utilizes the intellectual property (IP) of BOYNEXTDOOR's first full-length album and its pre-released track "Knock Knock Knock," as well as its music video, timed with their comeback. The campaign will also feature fandom-participation marketing connected with digital and outdoor advertisements, offline stores, the U+one application (app), and social networking services (SNS).

To expand offline touchpoints, LG Uplus will display promotional materials related to the campaign at stores nationwide and provide customer experiences by broadcasting the music video in-store. Online, the company will conduct interactive events through its official SNS channels and distribute BOYNEXTDOOR album introduction content on the U+ app, further strengthening content distribution via its own platforms.

Kim Darim, Head of Marketing Communications at LG Uplus, stated, "We have organically connected digital, outdoor, in-store, and our own platforms to naturally encourage consumer participation and engagement," adding, "We aim to create market differentiation from customer interest to the entire purchasing process."

This content was produced with the assistance of AI translation services.