Icheon City’s On-Site Promotion for '2026 Icheon City Gyeonggi Revitalization Festa' Captivates Public Attention

Active On-Site Promotions at Munhwa Street, Icheon Station, and Traditional Markets Receive Strong Response
Expansion in Use of Local Currency and Baedal Chukgeuk

The '2026 Icheon City Gyeonggi Revitalization Festa' promoted by Icheon City is invigorating the local economy by boosting consumption, such as through the expanded use of local currency and the Baedal Chukgeuk delivery service, amid high public interest.

The '2026 Icheon City Gyeonggi Revitalization Festa,' promoted by Icheon City, is adding vitality to the local economy as it leads to increased consumption activation through expanded use of local currency and Baedal Teukgeup (Delivery Special), gaining high interest from citizens. Photo by Icheon City

In order to make the benefits and usage methods of the local currency more accessible and familiar to citizens, the city is actively conducting on-site promotions from May to June, focusing on major multi-use facilities and areas with concentrated commercial activity such as Yes Park, Lotte Outlet, Munhwa Street, and Icheon Station.

So far, the promotional campaign has been held a total of six times at key locations including Munhwa Street, Lotte Outlet, and Icheon Station, drawing enthusiastic participation and responses from citizens. In particular, the 1:1 personalized app installation guidance for elderly residents who find digital devices challenging, along with time-specific promotional strategies tailored to the flow of foot traffic, have significantly maximized voluntary citizen engagement and interest.

The '2026 Icheon City Gyeonggi Revitalization Festa' is a citizen-centered consumption support policy that offers a variety of benefits until December of this year, including: a 10% incentive when recharging local currency (up to KRW 100,000 per month); a 10% cashback for payments at small business partner stores with annual sales of KRW 300 million or less (up to KRW 100,000 per month); cashback benefits for payments at all partner stores in May and September; and an additional 20% cashback for local currency payments made through Baedal Chukgeuk (up to KRW 20,000 per month).

An official from Icheon City stated, “Through on-site promotions, we are guiding citizens to directly experience the benefits of local currency and encourage actual consumption,” adding, “We will continue to promote policies that revitalize the local economy so that both citizens and small business owners can thrive together.”

This content was produced with the assistance of AI translation services.