[Today's New Release] "Ballantine's x Malbon" Edition Exclusively Launched in Korea

"Ballantine's 17YO Malbon Edition": A Distinctly Enhanced Body

Whisky brand Ballantine's has teamed up with golf apparel brand Malbon to exclusively launch a limited-edition product in the Korean market.

Pernod Ricard Korea announced on May 18 that it will release the "Ballantine's 17YO Malbon Edition" in limited quantities.

Pernod Ricard Korea explained that this collaboration was planned to expand its engagement with a new generation of golf and whisky enthusiasts who enjoy golf not just as a sport but as a taste and lifestyle.

Malbon is a brand that has created a new golf culture by breaking away from the framework of traditional golf apparel and incorporating elements of fashion, art, and music. Likewise, Ballantine's has proposed a new whisky culture by reinterpreting its classic heritage in a more modern way.

The collaboration between the two brands begins with the moment of the "19th hole" that golf and whisky share. Through its brand campaign "Time Well Spent," Ballantine's has focused on the moments of conversation and relaxation that naturally follow a round of golf with friends, acquaintances, and family. This collaboration is a project that expresses the energy on the course and the atmosphere after a round in a style unique to both brands.

Exclusively launched as a limited edition in Korea, the "Ballantine's 17YO Malbon Edition" features a modern interpretation of Glenburgie, the key malt in the Ballantine's blend. Notably, Ballantine's Master Blender Sandy Hyslop has specially crafted this edition for the Korean market, highlighting Glenburgie's signature bright and vibrant fruit aromas and its well-balanced body even more distinctly.

This edition delivers the signature depth of Ballantine's 17-Year-Old, starting with fresh apple and stewed pear aromas, followed by a smooth texture of vanilla and nougat, and rounded off with a subtle smoky touch.

The package design also fully reflects the sensibilities of both brands. Malbon's signature bucket logo is prominently featured, creating a playful and witty design, while custom graphics inspired by golf ball patterns reinterpret the rhythm and energy of the course through a modern visual language.

This content was produced with the assistance of AI translation services.