Kyowon Group Launches 'Tomorrow's Comet' Campaign with Kim Hyesung and Green Umbrella

Development of Youth Talent Support Programs

On May 15, Kyowon Group announced that it will carry out a participatory social contribution campaign titled 'Kyowon Group×Kim Hyesung·Green Umbrella Tomorrow's Comet (NEXT COMET).'

This campaign has been organized as part of the social contribution agreement (MOU) signed in January between Kyowon Group, baseball player Kim Hyesung, and Green Umbrella. The agreement was realized as both Kim Hyesung and Green Umbrella shared Kyowon Group's commitment to providing equal educational opportunities for everyone through its social contribution activities.

Under the agreement, Kyowon Group is promoting a total of 180 million won in social contribution projects, including a 'performance-linked matching donation' that accumulates donations based on Kim Hyesung's hits and stolen bases this season, as well as support for Green Umbrella's arts and sports talent development project, 'iLeader.'

Kyowon Group announced on the 15th that it will conduct an interactive social contribution campaign titled "Kyowon Group×Kim Hyesung·Green Umbrella Tomorrow’s Comet (NEXT COMET)." Kyowon Group

The 'Tomorrow's Comet' campaign, under the theme 'Support Tomorrow's Comet,' was designed to raise public interest in youth talent development projects and to encourage more support and participation. The participation period runs for about three weeks until June 4, and participants can join by answering three quiz questions on the campaign page of Green Umbrella's official website.

Kim Hyesung will contribute by sending a video letter containing a message of support to young aspiring athletes, encouraging greater support and attention for nurturing baseball talent.

A total of 350 participants will be selected by lottery to receive either a Kim Hyesung autographed baseball (printed) or Kyowon Healthcare products, such as 'Kyowon Health & ActiFull Shot' and 'Light Fit Protein Up Shake Plus.'

A Kyowon Group representative stated, "We hope that this campaign will serve as an opportunity to further expand support and interest in young baseball talents."

This content was produced with the assistance of AI translation services.