SK Magic Water Purifier Ad Featuring Byeon Wooseok Surpasses 10 Million Views in One Month

A Combined 12.8 Million Views Across Social Media Platforms

SK Magic announced on May 15 that its new water purifier campaign video, released in April, surpassed a combined 12.8 million views on YouTube and Instagram within just one month of its release.

This campaign was centered around the newly launched "MEGA ICE Ice Water Purifier" and "Two Water Purifier." By video, the "MEGA ICE" edition recorded approximately 3.8 million views, while the "Two Water" edition garnered around 9 million views.

Actor Byun Wooseok. SK Magic

The popularity of actor Byeon Wooseok, who appeared as the campaign's advertising model, also contributed to the campaign's widespread reach. Byeon Wooseok, who has recently drawn attention through the drama "21st Century Noble Lady," is said to have further boosted consumer interest as his image resonated well with the product message.

Byeon Wooseok shared his thoughts, stating, "I saw the MEGA ICE for the first time during the shoot, and I was really impressed by how the ice hardly melts," adding, "I hope everyone has a cool summer with the MEGA ICE water purifier."

SK Magic plans to leverage the success of this advertising video to further strengthen brand recognition for both the "MEGA ICE Ice Water Purifier" and the "Two Water Purifier" during this year's summer season.

This content was produced with the assistance of AI translation services.