Volunteer Activities Held at Centers Operated by the Animal Freedom Alliance

Simmons employees participated in volunteer activities at the “On Cat” abandoned cat center in Paju, Gyeonggi Province, and the “On Dog” abandoned dog center in Namyangju, both operated by the Animal Freedom Alliance, for two days on May 13 and 14.


Simmons' pet volunteer group Pet Friends is taking a commemorative photo after volunteering at the Animal Freedom Alliance's abandoned cat and dog center. Simmons

Simmons' pet volunteer group Pet Friends is taking a commemorative photo after volunteering at the Animal Freedom Alliance's abandoned cat and dog center. Simmons

View original image

Over the course of two days, about 30 Simmons employees cleaned the kennels and catteries, organized supplies, took the animals for walks outdoors, and engaged in bonding activities with the abandoned animals. Simmons plans to establish volunteering for abandoned dogs and cats as a sustained and ongoing activity, rather than a one-time event.


Simmons and the Animal Freedom Alliance established their relationship in April 2024 when Simmons donated the “N32 Jjokkomi,” a pet mattress version of its premium vegan mattress N32, to the Animal Freedom Alliance.


The Jjokkomi is the only pet mattress in Korea to have acquired the “three major pet safety certifications”: Pet Safety (PS) Certification from the Korea Kennel Club, Vegan Certification from the Korea Agency of Vegan Certification and Services, and Radon and Thoron Safety Certification from the Korean Standards Association. It has also received the “Excellent” grade from Germany’s Dermatest.


Jung Jihun, Head of HR Operations, who participated in the volunteer activities, commented, “This volunteer effort is part of Simmons’ ongoing commitment to genuine ESG management. Above all, it was especially rewarding to spend meaningful time helping abandoned animals together with my colleagues.”



The Animal Freedom Alliance, a civic group for animal protection, is taking the lead not only in rescuing and protecting abandoned animals but also in advocating for amendments to animal protection laws and improving the welfare of farm and laboratory animals.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing