[Today's New Arrival] 'Beauty of Korea' Prevails... Starbucks Unveils Three 'Raon' Goods Featuring Pure Korean Language

Tumblers and Mugs Available Starting on the 19th

Starbucks Korea announced on the 14th that it will launch new merchandise that reinterprets traditional Korean patterns and curves with a modern sensibility.

The new products consist of three types: the Korea Raon Mug 414ml, SS Korea Raon Tumbler 355ml, and SS Korea Raon Tumbler 473ml.

Starbucks Korea announced on the 14th that it will introduce new goods that reinterpret traditional Korean patterns and curves with a modern sensibility. Photo by Starbucks Korea

These new products, which focus on practical tumblers and mugs, feature the pure Korean word "Raon," meaning "joyful" or "happy." The exclusive packaging also includes product illustrations.

Lee Sangmi, Marketing Team Leader at Starbucks, said, "We expressed the elegant curves of traditional Korean patterns on the product surfaces through stylish line drawings and completed a refined yet dimensional aesthetic with aurora-inspired colors. In particular, we harmoniously incorporated elements that symbolize Korea, such as dancheong (traditional decorative coloring), tigers, and magpies, to visually embody the fusion of tradition and modernity."

The three Korea Raon merchandise items will be available starting from the 19th at 209 stores located in major tourist areas nationwide as well as in the online store within the Starbucks application (app). Detailed information about the stores selling these products can be found on the Starbucks app and website.

This content was produced with the assistance of AI translation services.