[Today's New Product] Strikeout-Inspired Bar Snack... GS25 Launches 'OingK Bulhwangtae Flavor'

Collaboration with Lotte Wellfood's 'Oing' for Baseball Stadium Snack Concept
'K' Symbolizing Strikeout Featured in Product Design
Expected to Become the 'Second Home Run Ball'

GS Retail announced on May 11 that its convenience store chain GS25 will launch the 'OingK Bulhwangtae Flavor' snack, a collaboration with Lotte Wellfood's flagship snack brand 'Oing,' on May 14.

The OingK Bulhwangtae Flavor snack was developed to reflect baseball stadium cheering culture and current snack trends among spectators. The product name and packaging design feature the letter 'K,' representing 'Strike Out'—a decisive moment in baseball—to emphasize the baseball concept. As a snack designed to pair with drinks, it uses 'hwangtae' (dried pollack), a traditional accompaniment, as the main ingredient, and incorporates the signature light texture of the Oing series with a smoky flavor.

A professional baseball fan is showcasing GS25 convenience store's baseball-themed snack 'Oing Kbulhyangtae Flavor'. Provided by GS Retail

GS25 expects OingK Bulhwangtae Flavor, with its intuitive baseball-themed name and addictive taste, to become the 'second Home Run Ball.' To celebrate the new release, a giveaway event will be held at stores within Jamsil Baseball Stadium from May 12 to 14.

Jinwoo Lee, Merchandiser of the Processed Foods Team at GS Retail, stated, "As we enter an era with 12 million professional baseball spectators, we've introduced this differentiated snack so that baseball fans can have even more fun. Going forward, we plan to continue expanding unique products linked to various cultural elements, including sports viewing."

This content was produced with the assistance of AI translation services.