Seasoned Chicken Baby? Pelicana Apologizes and Deletes AI Ad Amid Affair Controversy

"Failed to Fully Consider Appropriateness of Expression"
Controversy Also Arises Over 'Strawberry Girl' Parody

Pelicana Chicken issued an apology and deleted a controversial advertisement video featuring an extramarital affair storyline generated by artificial intelligence (AI).

Pelicana AI Advertisement Video. Screenshot of Pelicana Chicken SNS Video

According to industry sources on May 10, Pelicana stated through its official Instagram account, "We sincerely apologize for the discomfort and disappointment caused by recently uploaded content."

The controversial video depicted a scenario in which a baby seasoned chicken is born to a couple of fried chickens. The video then showed the wife kissing a seasoned chicken man, a scene where the husband drinks alcohol in distress, and a pelican female doctor approaching the husband and saying, "Let's take revenge." In the conclusion, the saddened fried chicken man asks the doctor, "Are you trying to seduce me?" suggesting the possibility of an affair in response.

This video is known to parody the recent viral AI video "Strawberry Woman" online. "Strawberry Woman" also sparked controversy for repeatedly depicting relationships with multiple men, pregnancies, and childbirth.

Pelicana explained, "The content was posted without sufficient consideration for appropriateness of expression and social perception during production," and added, "As a result, it caused discomfort and concern for many people."

The company went on to say, "We have now deleted the problematic post," and added, "We will thoroughly review our content planning and inspection processes to prevent similar incidents from happening in the future."

After the video was released, various online communities and social media platforms saw a wave of negative responses, such as "The discomfort outweighs the humor," "Infidelity was trivialized," "I don't want to see any more AI videos," and "It's the end of the world." Some users strongly expressed their displeasure, pointing out that the portrayal either made light of or glamorized inappropriate relationships.

Meanwhile, all related content has now been deleted from Pelicana's official accounts.

This content was produced with the assistance of AI translation services.