[Report] "Yoga on a Bed?"... Illoom Seongsu-dong Pop-up 'The Motion Club'

by Choi Hokyung

Published 08 May.2026 09:13(KST)

Illoom Hosts Experiential Pop-up in Seongsu-dong Until May 10
Programs Include In-Yoga, Reading, and Movie Watching
"Motion Bed, Not Just Furniture but a Tool for Cultural Experience"

On the afternoon of the 6th, on the third floor of Seongsuyul in Seongsu-dong, Seongdong-gu, Seoul, a dim and tranquil space unfolded, far removed from the bustle of the city center. The entire area was enveloped in waves of light shimmering on the walls and warm yellow lighting descending from the high ceiling. Eighteen participants, including the reporter, each lay on a motion bed prepared in the space and slowly began in-yoga, which is known to help with deep sleep.

Following the gentle melody and the yoga instructor's voice, the participants regulated their breathing and assumed various yoga poses. Notably, while holding the "reclined pigeon pose," adjusting the angle of the motion bed with a remote control stimulated the hip joints and thighs accordingly. Amid the sensation that was both slightly painful and refreshing, the tension in their bodies melted away, and their eyelids grew heavier. This 1-hour-and-30-minute program is called "The Practice of Letting Go on the Bed: In-Yoga."

On the 6th, participants are lying on motion beds experiencing the Inyoga program at the Illoom popup 'The Motion Club' held at Seongsuyul in Seongsu-dong, Seongdong-gu, Seoul. Photo by Choi Hokyung

From April 24 to May 10, Illoom, the home furniture brand of the Fursys Group, is hosting the motion bed pop-up "The Motion Club" in this building for 15 days. This pop-up event was planned as an extension of the "MOTION - There Was a Problem" campaign, which featured Illoom’s brand model, actor Byun Wooseok. The core keyword of the pop-up is "Meongjam," a term Illoom created for this event, referring to "a relaxed state between zoning out and sleep."

In addition to in-yoga, the pop-up features a variety of programs that can be enjoyed on motion beds, primarily on the third and fifth floors of Seongsuyul. Along with "Meongjam," which centers on naps and relaxation, there are also programs for reading, poetry recitation, knitting, and movie watching. All programs require advance reservation. The lineup is designed to propose the motion bed as a "tool for cultural experience," rather than just a piece of furniture, through unfamiliar experiences like yoga on a bed.

The responses from in-yoga participants that day were positive. Kim Sungmin (24, male), who is spending time recharging after retirement, said, "There was nothing uncomfortable about performing various yoga poses. If I could, I would want to have a motion bed at home." Yeom (33, female), an aspiring barista, commented, "The Illoom desk I use at home is sturdy and nice, so I was curious about the motion bed as well. It was my first time doing yoga on a bed, and it felt cozy and pleasant."

On the 6th, participants are enjoying reading while leaning on motion beds at the Illum popup 'The Motion Club' held at Seongsuyul in Seongsu-dong, Seongdong-gu, Seoul. Photo by Choi Hokyung

On the same day, on the fifth-floor rooftop lounge, the reading program "Meongjam’s Library, Noopseo" was underway. Through the folding doors, the entire Seongsu-dong area was visible at a glance, bathed in sunlight. Participants leaned against raised motion beds, reading their books. Some occasionally sipped whiskey or cocktails placed on their bed tables. There were also couples marveling at the remote-controlled adjustment of the bed angles up and down.

Lee Eunmi (53, female) experienced "Noopseo" that day. As a member of the donation fandom "Byun Wooseok and Tongtong-i," she shared, "I applied to participate after seeing the pop-up ad on Byun Wooseok's Instagram. Sitting the bed up a little and reading while looking out the window made me feel like I was healing in the middle of the city."

Seo Ji-hye, Team Leader of Illoom's Marketing Team, said, "The motion bed is a product whose charm and value can only be felt through long-term use in everyday life. Rather than simple displays, we hope that customers will naturally discover its appeal through a dense, immersive experience."