KIDP Operates 'K-Design Market Development Team' in Munich, Germany

Establishing a Bridgehead for Entry into the European Market

The Korea Institute of Design Promotion (KIDP) announced on May 7 that it dispatched the "Design Market Development Team," consisting of Korean design companies, during the Munich Creative Business Week (MCBW) held in Munich, Germany, from May 4 to 8. The organization operated various programs, including design business consultations, seminars, exhibitions, and networking sessions.

A representative from the Munich Design Market Development Team is explaining an exhibit to visitors. Korea Institute of Design Promotion

MCBW is Germany's leading design event, featuring a wide range of programs covering design, industry, and technology throughout the city of Munich. It serves as a global platform attended by major stakeholders from Europe's design industry. This year, KIDP has expanded its market development initiative, previously implemented in major cities such as the United States, Germany, and China, to Munich, further strengthening support for the global expansion of Korean design.

The Design Market Development Team is a program that selects design companies with high export potential and supports their overseas expansion through the provision of local market trends and information, export training, business consultations, and networking. This year's team included five leading domestic design specialists: BDCI, BKID, Unichest, Second White, and HEAZ.

Next month, KIDP plans to dispatch a Design Market Development Team comprised of six outstanding design specialist companies to the San Francisco Design Week (SFDW) in the United States.

Kang Yoonjoo, President of KIDP, stated, "We will continue to broaden the foundation for global collaboration and overseas business opportunities for our companies by planning various design-based programs."

This content was produced with the assistance of AI translation services.