Simmons to Host 'Farmers Market' Direct Sale Event for Agricultural and Specialty Products from May 14 to 17

10 Local Farms and Terrace Market to Participate, Offering Agricultural and Specialty Products

Live Concerts at 5 p.m. and Wellness Talk Sessions on May 16-17 Among Various Programs

Simmons will host a direct market for agricultural and specialty products, called the 'Farmers Market,' at Simmons Terrace, a cultural complex in Icheon, Gyeonggi Province.

The Farmers Market will be held for four days from May 14 to May 17, running daily from 11 a.m. to 6 p.m. As a part of a socializing project that connects the local community and people, this event has become a representative festival for Icheon since its inception in 2018.

Poster for the '2026 Farmers Market' hosted by Simmons at Simmons Terrace in Icheon starting from the 14th. Simmons

This year’s event will feature 10 local farms, including Ogeon Farm (tomatoes), Icheon Rice Gangjeong (rice snacks and puffed grains), BeoseotN (shiitake mushrooms), Hayoung Farm (sweet potatoes and grain syrup), Rau Strawberry (strawberries), SJ Farm (salad greens), Icheon Migam (Icheon rice), Yeoreumae Farm (peach juice and jam), Heungmansso (rice cream bread), and Roastery Meul (sesame oil and perilla oil). In addition, Public Market, a specialty grocery shop within the Terrace, will participate, offering small-packaged produce and wine as well as fresh agricultural and specialty products harvested in Icheon.

Simmons will support participating farms by providing booth setup, equipment production, and promotional activities, covering all necessary aspects for sales and operations. Through the Farmers Market, Simmons has been actively supporting local farmers and contributing to the revitalization of the local economy.

This year’s Farmers Market will be enriched with a variety of programs. On May 14, The Ade will perform live, followed by Yoo Sung-eun on the 15th, and 10CM on the 16th, adding to the spring atmosphere. All concerts will take place at 5 p.m.

Various 'Wellness Talk' sessions covering different topics will also be held. On the 16th, booktuber and author Kim Gyeoul, along with Yoon Jin, CEO of wellness magazine 'Achim,' will give lectures. On the 17th, chef Jo Seohyeong—known as the 'Genius of Business'—and singer-author Yozoh will continue the lectures. On the weekend, the 'Ceiling Service' team will present a curated ambient music performance.

There will also be interactive events for visitors. From May 14 to 16, guests can participate in the 'Time Limit: Guess Icheon Grams (2000g)' game, where they must guess the weight of a prepared combination of agricultural products within one minute to win a prize.

The first 300 visitors each day who follow the official Simmons Instagram account will receive a Farmers Market shopping bag and an Icheon tour guide map. At the Terrace’s café, 'Simmons Grocery Store,' guests can enjoy four new drinks, including a special patbingsu (sweet shaved ice dessert).

A Simmons representative said, "Since the opening of Simmons Terrace, the Farmers Market has been held as part of our ESG management strategy, and with the increasing number of visitors each year, it has grown into a leading regional festival and collaborative cultural content. In celebration of Family Month, it will be a special moment for families, friends, and couples to enjoy the warmth of spring and experience Icheon’s local agricultural and specialty products."

Since opening in 2018, Simmons Terrace has welcomed a cumulative total of over 1.7 million visitors and surpassed 125,000 Instagram hashtags, establishing itself as a landmark in Icheon.

This content was produced with the assistance of AI translation services.