[Today’s New Product] ‘Zero Calorie’ Energy Drink ‘Hot6 Glow’

Lotte Chilsung Launches Two Hot6 Glow Varieties

"Lighter Energy Drink for Myself" Concept

Infused with Plant-Derived Caffeine, Lowered Caffeine Content

On May 7, Lotte Chilsung Beverage announced the launch of two new varieties of its energy drink, "Hot6 Glow," designed to reduce concerns about caffeine, sugar, and calorie intake.

The company explained, “As the energy drink market continues to grow, we introduced Hot6 Glow to expand consumer options for energy drinks that can be enjoyed easily in daily life. Hot6 Glow is characterized by the addition of plant-derived caffeine, making it a ‘lighter energy drink for myself’ that can be enjoyed casually as part of one’s daily routine.”

Provided by Lotte Chilsung Beverage.

The new products come in two flavors: "Apple·Pomelo" and "Peach·Apricot." The Apple·Pomelo variety combines a green tea base with the refreshing taste of apple and pomelo, while the Peach·Apricot features hibiscus tea complemented by the sweet flavors of peach and apricot.

Hot6 Glow contains 80mg of caffeine derived from green coffee beans, as well as tea catechins, green tea concentrate, and lemon balm extract. With zero sugar and zero calories, the drink alleviates concerns about sugar and calorie intake.

The packaging features images of the main ingredients—apple and pomelo for one, peach and apricot for the other—to highlight the fruit flavors. The colors used—light green and pink—reflect the colors of the respective fruits, intuitively conveying each product’s unique characteristics. Product features such as "Green Caffeine," "Zero Calories," and "Sparkling Energy" are also clearly stated on the packaging.

A representative from Lotte Chilsung Beverage stated, “Hot6 Glow differentiates itself from conventional energy drinks by using plant-derived caffeine and reducing caffeine, sugar, and calorie content, allowing consumers to enjoy an energy drink more lightly in daily life. To raise awareness of Hot6 Glow, we plan to expand consumer engagement through a variety of promotions, including tasting events.”

This content was produced with the assistance of AI translation services.