“Travel Is Now Tourism”… Gangwon-do Builds Tourism Platform Utilizing Rest Areas

Gangwon Tourism Foundation, Korea Expressway Corporation, and Rest Area Facilities Association

Join Forces to Revitalize Gangwon Tourism

The Gangwon Tourism Foundation (CEO Choi Sung-hyun) announced on April 28 that it had signed the "Gangwon Tourism Revitalization and Co-prosperity Agreement" together with the Gangwon Headquarters of Korea Expressway Corporation (Head Kang Joungho) and the Gangwon Rest Area Facilities Association (Chairman Ahn Jung-il).

Gangwon Tourism Foundation (CEO Choi Seonghyun) is signing a "Gangwon Tourism Revitalization and Mutual Development Agreement" together with Gangwon Headquarters of Korea Expressway Corporation (Head Kang Joungho) and Gangwon Rest Area Facilities Association (Chairman Ahn Jeongil). Provided by Gangwon Tourism Foundation

This agreement was promoted in connection with the "2025-2026 Visit Gangwon Years" to combine Gangwon region's excellent tourism content, expressway infrastructure, and rest area operation capabilities to attract more tourists and revitalize the local economy.

According to the agreement, the Gangwon Headquarters of Korea Expressway Corporation will support the revitalization of Gangwon tourism by utilizing promotional infrastructure within expressway rest areas. The Gangwon Tourism Foundation will be responsible for developing local tourism content as well as rest area-based promotional marketing and the production of promotional materials. In addition, the Gangwon Rest Area Facilities Association will enhance visitor convenience by providing tourism information infrastructure and service operations within rest areas.

In particular, by utilizing expressway rest areas as "tourism hub platforms" that go beyond simple resting spaces, the agreement is expected to strengthen tourism promotion linked to the "2025-2026 Visit Gangwon Years" and provide more diverse tourism information and content to visitors to Gangwon in an effective manner.

Choi Sung-hyun, CEO of the Gangwon Tourism Foundation, stated, "Through this agreement, we have established a foundation for expressway users to naturally flow into Gangwon tourism. We will continue to enhance the competitiveness of Gangwon tourism and make tangible contributions to the local economy through various collaborative projects."

This content was produced with the assistance of AI translation services.