“The Era of Half-Price Travel in Geochang”… Expanded Benefits for Tourist Taxis and Accommodation

Linked with Digital Tourism Resident Card
Three Hours Free and 50% Fare Support

Geochang County in South Gyeongsang Province is set to expand the operation of the Geochang Tourist Taxi to enhance convenience for visitors and promote stay-type tourism, marking the “2026 Visit Geochang Year.” The county will also actively implement tourism marketing by linking the “Geochang Half-Price Travel” and “Digital Tourism Resident Card” initiatives.

Geochang County, Geochang Tourism Taxi and Half-Price Travel Campaign Poster

The Geochang Tourist Taxi is a customized tourism service that enables small groups of tourists to conveniently visit major attractions in Geochang by taxi. It offers a variety of travel packages, including 3-hour, 5-hour, and 8-hour courses. In particular, tourists can freely design their own itineraries, which has generated a strong response from individual and small-group travelers.

In addition, to revitalize tourism in regions facing population decline, the county is enhancing the benefits of using the tourist taxi by linking it with the ongoing “Digital Tourism Resident Card” program. Holders of the resident card will be offered a free three-hour ride on the tourist taxi, and the operation will be connected so that tourist taxi users are encouraged to visit participating businesses.

Ok Jinsuk, Director of Tourism Promotion, stated, “The Geochang Tourist Taxi is a core tourism offering that improves mobility for visitors.” She added, “The county not only subsidizes more than 50% of taxi fares, but also offers additional benefits through the Geochang Half-Price Travel and Digital Tourism Resident Card. We expect these measures to significantly increase stay-type tourism and revitalize the local economy.”

This content was produced with the assistance of AI translation services.