Wela Joins SKT Subscription Service "T Universe"

Wela is partnering with SK Telecom (SKT) to officially launch the "T Universe Pass with Wela" by joining the "T Universe" platform.

Wela is an integrated reading platform that encompasses everything from bestselling e-books to high-quality audiobooks narrated by professional voice actors, immersive audio web novels, and classes featuring insights from experts in various fields.

SKT's subscription platform, "T Universe," is a subscription service that selectively offers a variety of benefits closely tied to everyday life, including Amazon shopping, convenience stores, cafes, and OTT services.

Through this partnership, Wela is joining the T Universe subscription lineup, providing its unique, differentiated reading experience to a broader audience. Customers can either add Wela to their existing "T Universe Pass Convenience Store & Cafe" or "T Universe Pass Shopping 11st" subscriptions to enjoy both daily benefits and reading, or choose a dedicated plan focused solely on Wela's content.

Notably, this partnership includes not only a "Basic Pass" tailored to individual reading habits, but also a "Family Pass" that allows customers to share accounts and enjoy reading together with family or friends—meeting a diverse range of subscription needs.

To celebrate the launch of this service, Wela is holding an event starting April 1. From April 1 to May 8, the first 5,000 customers who subscribe to Wela through T Universe will receive a "Mega MGC Coffee ICE Americano voucher" on a first-come, first-served basis. The event may end automatically once the allotted quantity has been exhausted.

Moon Taejin, CEO of Influential, which operates Wela, said, "We are delighted that, through cooperation with T Universe, Wela can deliver its carefully curated, overwhelming volume of high-quality book content to more readers." He added, "Based on Wela's seamless reading environment across e-books and audiobooks, this partnership will establish Wela as an essential subscription service that fills customers' daily lives with knowledge and enjoyment."

This content was produced with the assistance of AI translation services.