A Harmonious Sweet and Salty Flavor... Pepero Brand Launches Its First Premium Line

Lotte Wellfood Unveils "Doublerich Salty Vanilla"
Enhanced Texture and Flavor with Double-Layer Structure
4.6 Times More Sweet Coating Than Regular Pepero

Lotte Wellfood has introduced "Doublerich Salty Vanilla" Pepero, the first premium line product under the Pepero brand.

On March 23, Lotte Wellfood announced the release of Doublerich Salty Vanilla, which features a double-layer structure to provide a richer texture and deeper flavor compared to existing products. By utilizing an aeration process, the company has created a thick and smooth coating layer, resulting in a sweet coating amount approximately 4.6 times higher than that of regular Pepero.

The ingredients have also been differentiated to fit the premium concept. The product combines the deep, rich aroma of Madagascar vanilla beans with pure salt from the Andes lakes, creating a balanced flavor that harmonizes sweetness and saltiness.

With this new product launch, Lotte Wellfood plans to expand the Pepero brand's product portfolio. By adding a new premium line to the previously classic-focused lineup, the company aims to broaden consumer choice.

The premium Doublerich Salty Vanilla Pepero will be available through all channels starting in mid-March and will be sold as a limited seasonal offering.

A Lotte Wellfood representative stated, "The premium Doublerich Salty Vanilla Pepero is differentiated from existing products by applying a double-layer structure and premium ingredients to deliver a unique flavor profile. We plan to continue introducing premium products to further enhance the Pepero brand experience."

This content was produced with the assistance of AI translation services.