It Was a White Day Gift From an Idol... Emart Employee Steals It

NCT's Jaemin Gives 3 Million Won in White Day Gifts

Emart Gumi Branch Employee Preemptively Withdraws 9 Certificates

Shinsegae Group Launches Internal Probe Amid Interception Allegations

"We Apologize for Customer Inconvenience, Will

It has been confirmed that out of the gift certificates worth 3 million won that Jaemin, a member of the group NCT Dream, sent to fans as White Day gifts, 900,000 won worth were stolen by an Emart employee. Shinsegae Group has issued an apology to customers and announced plans to implement measures to prevent a recurrence of such incidents.

NCT Jaemin Instagram

According to industry sources on March 17, Jaemin sent thirty 100,000-won Shinsegae gift certificates to fans in the form of mobile gifticons on the night of March 14 to celebrate White Day. Some fans visited nearby Emart stores as soon as they opened to exchange these for paper gift certificates, but it was discovered that a portion of the certificates had already been exchanged at the Emart Gumi branch.

There were suspicions raised that an employee at the Emart Gumi branch might have exchanged the gift certificates before the store opened and taken them. NCT fans also lodged complaints with Shinsegae Group, which operates Emart. As inquiries from fans poured in, Shinsegae Group launched an internal investigation and found that the employee at the branch had indeed exchanged the certificates first.

Emart Headquarters. Photo by Jo Yongjun

Shinsegae Group stated, "Through our system, we confirmed that an employee at the Gumi branch pre-exchanged nine 100,000-won gift certificates," adding, "We are currently conducting an internal investigation into the detailed circumstances." The company also said, "We apologize for any inconvenience caused to customers using Emart," and added, "Depending on the results of the investigation, we will take action in accordance with company standards and principles, and we will strengthen management standards related to the issuance and exchange of gift certificates to prevent a recurrence."

This content was produced with the assistance of AI translation services.