Collected 20 Won per Chicken... BBQ Builds a Middle School in Kenya

Completed in January, Reflecting Local Needs Such as Laboratories and Practical Training Rooms

Genesis BBQ Group, a leading chicken franchise in Korea, has built a middle school in Kenya, Africa.

On March 16, BBQ announced that it had established and begun operating Norett Middle School in Kenya through its social contribution initiative, "I Love Africa," which involves both the headquarters and franchisees. Since 2018, BBQ has been raising funds to carry out projects aimed at improving the living conditions of local communities in Africa, including support for clean water, food, and medical care. In January of this year, the company completed the construction of a middle school in the Norett Maasai region of Kajiado County, Kenya, to enhance the educational environment.

Students are taking a commemorative photo after establishing Noretet Middle School in Kenya last January. Provided by Genesis BBQ.

"I Love Africa" is a project that supports vulnerable groups in partnership with the non-governmental organization (NGO) "I Love Africa," a specialist in international relief and development in Africa. BBQ has continued its various support activities by creating a fund through a "matching fund" system, where both the headquarters and franchisees each contribute 10 won, totaling 20 won, for every chicken ordered by a customer.

The company expects that the construction of this middle school will expand educational opportunities for local youths who previously found it difficult to continue their education after graduating from elementary school.

Previously, in 2023, BBQ completed Norett Elementary School and temporarily used some of its classrooms as middle school classrooms. However, due to the small classroom size and lack of laboratory and practical facilities, the educational environment remained poor. The newly built middle school now features dedicated classrooms and laboratory/practical spaces, providing a more stable educational environment. The company explained that, given the shortage of facilities required for the Competency-Based Curriculum (CBC) system in many Kenyan elementary schools, it is now possible to offer education centered on experiments and practical training.

A BBQ representative stated, "We decided to build a middle school, which will serve as a cradle of education in Africa, in memory of Chairperson Yoon Hong-geun’s late mother, Okja Suh, and to honor her lifelong commitment to loving and educating all children who face difficulties and challenges. We will continue to plan and carry out social contribution activities not only in Korea but around the world to further spread positive influence."

This content was produced with the assistance of AI translation services.