Ceragem Signs MOU with Philippine Medical Firm "Bello Medical Group"

Ceragem devices to be introduced at key Bello clinics

Ceragem announced on March 5 that it has signed a strategic business agreement (MOU) with Bello Medical Group, which represents the premium medical and aesthetic market in the Philippines, and will work to expand into the Southeast Asian premium wellness market.

(From left) Ferdinand Ferrer, Chairman of the Philippine Chamber of Commerce and Industry (PCCI), Christina A. Rocque, Secretary of Trade and Industry, Gina Lorenza Bello, CEO of Bello Medical Group, Kyungsoo Lee, CEO of Ceragem, Jungkwan Kim, Minister of Trade, Industry and Energy, and Jin Ryu, Chairman of the Korea Economic Association, are posing for a commemorative photo at the Korea-Philippines Economic Delegation MOU Signing Ceremony held on the 4th at the Conrad Hotel in Manila, Philippines. Ceragem

The 'Korea-Philippines Economic Delegation MOU Signing Ceremony' held the previous day at Conrad Hotel in Manila, Philippines, was an official economic delegation program co-hosted by the Federation of Korean Industries and the Philippine Chamber of Commerce and Industry (PCCI). The event was attended by Jungkwan Kim, Minister of Trade, Industry and Energy; Jin Ryu, Chairman of the Federation of Korean Industries; Christina A. Rocque, Minister of Trade, Industry and Energy; Ferdinand Perer, Chairman of PCCI; and other dignitaries. A total of seven agreements were signed between major companies from both countries.

Through this MOU, the two companies will work to introduce Ceragem’s premium wellness devices into key Bello clinics and jointly develop a clinic-based B2B collaboration model. They also plan to conduct joint branding and marketing activities targeting premium customers, and will launch the partnership in phases, starting with major flagship clinics. In the medium to long term, they are considering expanding to Bello's nationwide clinic network.

Building on its global expertise in medical device technology and wellness solutions, Ceragem aims to establish a differentiated experience-based model in the Philippine premium wellness market by partnering with Bello, which has extensive medical and aesthetic infrastructure. The specific terms of the business will be finalized through a separate main contract in the future.

A Ceragem representative stated, "The declaration of strategic cooperation at an official signing ceremony attended by key government and business leaders from both countries is highly symbolic," adding, "We will further strengthen our position as a premium wellness brand by making the Philippines a strategic hub for expansion into the Southeast Asian market."

This content was produced with the assistance of AI translation services.