Open to All Restaurant Owners

Over 1,268 Recipients and 7.25 Billion Won Awarded Since 2022

Woowa Brothers, the operator of Baedal Minjok (Baemin), announced on March 4 that they are now accepting applications for new recipients of the 2026 “Woowa CEO’s Child Scholarship,” a program designed to support the education and growth of children of restaurant owners.


The “Woowa CEO’s Child Scholarship” is funded by a combination of a 10 billion won donation made by Woowa Brothers founder Bongjin Kim through the “The Giving Pledge” commitment to return his wealth to society, which was entrusted to the Community Chest of Korea, and additional contributions from Woowa Brothers. The program is managed by the non-profit organization JUMP and, since its launch in 2022, has provided approximately 7.25 billion won in scholarships to a total of 1,268 recipients as of today.


Applications will be accepted until March 18. Any child of a restaurant owner in Korea, as of March 4, is eligible to apply, regardless of whether the business is registered with Baemin.

Baemin Accepting Applications for “Woowa CEO’s Child Scholarship” Recipients View original image

Eligibility is open to high school and college students in Korea whose families operate a restaurant and are classified as recipients of the basic living subsidy, near-poor households, or have a household income at or below 130% of the median income. Selected scholars will receive up to 4 million won per year in scholarships for two academic semesters from April to December 2026, along with access to a tailored growth program.


From this year, continuous support benefits have been expanded to promote uninterrupted growth. Even if a student received a scholarship in high school, they can receive up to four additional scholarships after entering university.


Emotional and experiential support programs are also offered. Scholarship recipients will receive mentoring for capacity building directly provided by Woowa Brothers employees, and outstanding university scholars will have the opportunity to participate in overseas programs to broaden their global perspectives.



Joonghyun Kim, Head of the Sustainability Management Center at Woowa Brothers, stated, “Now in its fifth year, the ‘Woowa CEO’s Child Scholarship’ has become a reliable source of support for families of restaurant owners. We will continue to provide unwavering support so that owners can focus on their businesses and their children can grow in pursuit of their dreams.”


This content was produced with the assistance of AI translation services.

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