Total Brand Activation Agency "Piko Korea" Accelerates Growth with Generational Shift in Leadership

Maintaining partnerships with global leading companies such as Meta, Hyundai, Kia, Hanwha, DN Solutions, and KAI

Photo provided by Pico Korea

Piko Korea, the Korean subsidiary of the global Total Brand Activation company Pico Group, has maintained strong growth for five consecutive years, with a generational shift in its leadership serving as a key turning point.

Since its establishment in 1992, Piko Korea has safeguarded the Korean marketing market for more than 30 years. By combining a solid local foundation with the Group's global network, it has been drawing a steady upward sales curve of more than 10 billion won every year, solidifying its status as a global agency.

Piko Korea Country Manager Kim Yeonhee said, "Piko Korea is achieving remarkable growth through the synergy created by the new management's proactive business expansion strategy, Pico's global network spanning 37 cities worldwide, and the expertise of more than 2,300 professionals," adding, "In particular, we have built deep trust and maintained long-term partnerships with global leading companies such as Meta, Hyundai, Kia, Hanwha, DN Solutions, and KAI (Korea Aerospace Industries)."

Penetrating the essence of business with Total Brand Activation... Building trust with global leading companies

The reason Piko Korea has been able to maintain long-term partnerships with global companies is that it goes beyond simply executing events and instead plays the role of a "growth partner" that thinks through and supports the expansion of its clients' businesses.

Kim said, "We continuously provide strategic proposals not only for our clients' short-term performance but also for enhancing their long-term brand value," and added, "Since 2019, we have been operating the 'Creator Partnership Program' with Meta on an annual basis to build a creator-centric marketing ecosystem, and have achieved joint growth together."

From F1 to the Olympics and the World Cup... Pico Group's unrivaled execution capabilities and differentiated technologies

For more than 20 years, Pico Group has been an official partner of Formula 1 (F1), successfully running large-scale international events in Singapore, Hanoi, Hong Kong, Bahrain, and other locations. In addition, it has partnered as an official partner for world-class events such as the Olympics, the World Cup, World Expo, MWC, CES, the Super Bowl, and Coachella.

Piko Korea also provides differentiated services through the Group's AI-based exhibition and event analytics solution, "Pico ExQ™ Experience Analytics." Pico ExQ™ is a unique system that can quantitatively measure return on investment (ROI) by analyzing visitor flows, dwell time, reactions, and more in real time at exhibition booths or conference venues. It is particularly noteworthy as an original solution that does not collect personal information yet provides emotional analysis and demographic data on visitors, enabling clients to immediately refine their marketing strategies more effectively.

Kim explained, "The know-how and execution capabilities we have accumulated over more than 20 years of operating mega global projects such as Formula 1, combined with the differentiated technology provided by Pico ExQ™, are Pico Group's core competitive advantages. This global-standard operational capability is the reason domestic clients trust us and stay with us for the long term."

A 'growth platform' connecting Korea and the world... Accelerating the global expansion of K-industries

Recently, Piko Korea has been leading overseas market development for Korean defense, machinery and equipment, and medical and healthcare companies, creating strong synergies. Piko Korea has set a goal of positioning itself as "the best local marketing partner" for global brands entering Korea, and as a "global market expansion engine" for Korean companies venturing abroad.

Kim said, "Korea is where K-culture meets technological innovation, and with the active support of the new government, international conventions, hybrid events, and future industry exhibitions are rapidly increasing," adding, "It has firmly established itself as a must-run market where global brands need to invest."

Piko Korea, which is achieving continuous growth through the proactive leadership of its new management and the synergy of its global network, is presenting a new standard for marketing in Korea and further solidifying its position as an industry-leading company.

Meanwhile, Piko Korea is a Total Brand Activation agency that leverages its capabilities in content, community, creative tech, digital, and data to provide clients' marketing needs in the form of a single, integrated brand experience.

This content was produced with the assistance of AI translation services.