Hacheutuhacheu to Release New Single "RUDE!" on the 20th

Hacheutuhacheu single 'RUDE!' trailer image. Provided by SM Entertainment

SM Entertainment announced on February 13 that the group Hacheutuhacheu will release its new single "RUDE!" on various music sites at 6 p.m. on the 20th.

The new track is a dance song based on house music. Its rhythmic groove and synth sounds blend together, and the lyrics capture the cute rebellion of a tomboy who does not stick to fixed rules. It is expected to present a bold house track that is different from the chic charm shown in "FOCUS."

Ahead of its comeback, Hacheutuhacheu released a single trailer video on its official YouTube channel on February 13. The video depicts, in a strange and eerie mood, a story in which the members set out to find the missing "Super Heart." The group is also running a promotional website titled "Garden of RUDE!" that offers interactive content where fans can tend flowerpots.

On February 11, Hacheutuhacheu added another rookie award at the 2nd The Awards, bringing its total to eight trophies. The group was also selected for British music magazine NME's list of "100 Emerging Artists to Watch in 2026."

This content was produced with the assistance of AI translation services.