Poma Company, Partners with TV Retailer Hanyoung Holdings to Sell "Sikyurit Kwonteom Seumateu TV" at Hanaro Mart

Poma Company's next-generation premium TV brand 'Sikyurit Kwonteom Seumateu TV'. Provided by Poma Company Co., Ltd.

Hanyoung Holdings will take charge of nationwide offline distribution for Poma Company Co., Ltd.'s next-generation premium TV brand "Sikyurit Kwonteom Seumateu TV," moving in earnest to expand sales.

Hanyoung Holdings announced that, based on its strategic partnership with Hanaro Mart, it will begin selling Sikyurit Kwonteom Seumateu TV at Hanaro Mart stores.

Strengthening offline penetration based on a nationwide distribution network

Hanyoung Holdings has already accumulated offline sales experience and distribution know-how focused on large-screen TVs through its previous entry into Hanaro Mart. In particular, it has established systems for nationwide store operation and management, on-site support, and product demo displays, which enables the company to quickly help new brands gain a foothold in the market.

Through this collaboration, the offline sales capabilities of Hanyoung Holdings, which operates a nationwide distribution network, are expected to significantly enhance consumer access.

"Technology Beyond TV" Sikyurit Kwonteom Seumateu TV

Sikyurit Kwonteom Seumateu TV is attracting attention as a next-generation display product that goes beyond being merely a large, high-definition TV, offering enhanced security and smart features. This product, which embodies the technological expertise of Poma Company Co., Ltd., delivers clear, quantum-based picture quality along with differentiated smart functions, with its most important feature being its perfect security technology. It is also characterized by the potential for expansion into various platforms in the future.

Hanyoung Holdings operates an all-in-one system that goes beyond simple sales to provide integrated management covering logistics, installation, and after-sales service. Through its nationwide A/S network and integrated IT system, the company has established a structure that minimizes both time and cost from inbound and outbound processing to delivery and after-sales care, thereby offering differentiated customer service.

Maximizing synergy through strategic collaboration

This collaboration is significant in that it represents a strategic combination between Poma Company Co., Ltd., a technology-oriented company, and Hanyoung Holdings, which has strong capabilities in nationwide offline distribution.

A representative from Hanyoung Holdings stated, "We will rapidly raise brand awareness of Sikyurit Kwonteom Seumateu TV through our nationwide distribution network and expand consumer touchpoints with an experience-focused sales strategy," adding, "We will establish a sustainable distribution partnership model."

Amid intensifying competition in distribution, this collaboration, which combines technological strength with distribution power, is signaling a new shift in the domestic smart TV market. The structure in which manufacturing and distribution join forces based on their respective areas of expertise to expand the market is being evaluated as going beyond a simple transactional relationship to one in which each party drives the other's growth.

Ultimately, this collaboration represents a mutually dominant structure in which technology and distribution come together to jointly lead the market.

This content was produced with the assistance of AI translation services.