Prizm Live “The Siena Promotion” Surpasses 11 Billion Won in Total Transactions

Strong Response to Premium Hotel-Vacation Packages Centered on Fine Dining and Relaxation... "Differentiated Content in the Spotlight"
Platform-Led Product Planning and Tailored Packages... "Maximizing Synergy Through Exclusive Offerings"

RXC (CEO Hanik Yoo), which operates the retail media platform PRIZM, announced that it recorded a total transaction volume of 11 billion won through the “The Siena Primo & The Siena Resort Promotion” held on February 5, 2026. In particular, this product was designed around a premium hotel-vacation experience that combines fine dining and relaxation, which enhanced customer satisfaction.

The Siena Primo & The Siena Resort Promotion is a premium accommodation promotion built around The Siena Resort, a leading luxury resort in Jeju, and The Siena Primo, a hotel specialized for families. Centered on 2-night and 3-night packages, the promotion showcased PRIZM-exclusive products that combined luxury gourmet experiences with all-inclusive benefits. In particular, packages focused on high-end rooms such as suites and penthouses drew strong interest.

The most notable feature of this promotion is that its customized product lineup, which combines “gourmet hotel vacation” and “premium relaxation,” led to the achievement of more than 10 billion won in live-broadcast transaction volume. The Siena Resort boosted customer satisfaction by focusing on luxury dining and upscale relaxation spaces, while The Siena Primo enhanced amenities and content tailored to diverse customer lifestyles. Based on this premium-centered product planning, the promotion is being evaluated as having delivered a highly refined customer experience.

PRIZM also significantly strengthened live-exclusive benefits and specially configured packages for this The Siena Primo & The Siena Resort Promotion. Customers who purchased through the live broadcast received a 50,000 won coupon, flat rates applied for the entire stay, a rental car, and free breakfast for additional guests, among other benefits, along with unlimited poolside menu items and draft beer. At the same time, PRIZM ran various interactive content such as a purchase-verification event, a repeat-purchase event, and an upper-limit sliding auction, which increased viewer engagement. The combination of differentiated benefits and content planning is analyzed to have led to a high purchase conversion rate.

PRIZM has consistently delivered strong results in the premium hotel and travel segment. In a “Grand Hyatt Seoul” live broadcast in December 2025, it recorded 6 billion won in transaction volume in just one hour, and in a “The Siena Resort Jeju” live in November 2025, it achieved 5.6 billion won within one hour. In addition, PRIZM has been strengthening its position in the premium travel live-commerce market by repeatedly posting multi-billion-won transaction volumes through promotions for high-end travel products such as premium trips to Dubai and packages featuring The Shilla Seoul.

Hanik Yoo, CEO of RXC, said, “The Siena Primo & The Siena Resort Promotion delivered meaningful results as its differentiated product planning, which combined PRIZM’s fine-dining and relaxation content, provided high satisfaction to a wide range of customers,” adding, “We will continue to grow as a retail media platform that encompasses premium hotels, travel, and even K-culture, based on PRIZM’s unique planning capabilities and digital media content expertise.”

This content was produced with the assistance of AI translation services.