Seollal Edition Kumdori Walnut Cookies Debut with Gat and Jokduri Designs

Released as a Seollal Holiday Limited Edition...On Sale from February 11 to 20

Same Price...Available at "Kumdori Walnut Cookies Store No. 3" and the Walnut Cookie Production Shop

Photo by Daejeon City

Daejeon’s signature character-themed snack, “Kumdori Walnut Cookies,” is rolling out a special Seollal holiday edition featuring walnut cookies wearing a traditional gat (Korean hat) and jokduri (traditional bridal crown).

This holiday limited edition applies a Kumdori design with traditional hair accessories and will be sold from February 11 to 20, with prices kept the same as the regular products.

The holiday version of “Kumdori Walnut Cookies” is expected to become not only a perfect gift for those traveling home for the holidays or returning after the break, but also a special souvenir for visitors coming to Daejeon during Seollal.

In particular, the limited edition will be sold at “Kumdori Walnut Cookies Store No. 3” near Sungsimdang Bakery and at the walnut cookie production shop in Busa-dong, Jung District, so that out-of-town visitors and tourists coming to Daejeon during the holidays can purchase the products more easily.

In addition, by adding designs that appeal to younger generations, the city aims to sustain interest during the holiday season and encourage wider spread on social media.

“Kumdori Walnut Cookies” is a local specialty brand in which the Youth Self-Support Project Group is directly involved, taking the lead from product planning to production and sales. This Seollal limited edition likewise fully embodies the passion and spirit of challenge of young people who dream of becoming self-reliant.

Daejeon Mayor Lee Jangwoo said, “We created a product that captures the meaning of the holidays while approaching it with a youthful sensibility, by depicting Kumdori wearing a gat to show courtesy on the holiday, and Kkumsoon wearing a jokduri adorned with a traditional butterfly pattern symbolizing happiness and harmony,” adding, “I hope it will become a special memory for those who visit Daejeon during the holidays, and that they will also feel the growth potential of this local brand being built by young people.”

Meanwhile, since its initial launch in August last year, Kumdori Walnut Cookies has surpassed 280 million won in cumulative sales in just five months, quickly establishing itself as a local specialty. It is gaining attention as a flagship product utilizing Daejeon’s representative character, “Kumdori.”

In particular, the product is structured so that a portion of every purchase is accumulated into a youth self-reliance fund, adding significance as it goes beyond being a simple snack to become a meaningful product that supports young people on their path to independence.

In addition, around March, the city plans to link the product with the Daejeon City Tour travel package and add a Kumdori Walnut Cookies chocolate molding experience program.

Through this, by providing hands-on content that tourists visiting Daejeon can directly participate in and enjoy, it is expected that they will be able to create more unique and memorable experiences.

This content was produced with the assistance of AI translation services.