"Find The Jeokto Horse, Win Pure-Gold Pollock"... Lotte Cinema Launches Lunar New Year "Fortune Pick" Event
Find the "Red Horse" on the website or app to receive discount coupons
Gold bars and more also offered through a prize draw
Lotte Cinema announced on the 11th that it will hold the "Lotte Cinema Fortune Pick!" event to celebrate the Year of the Red Horse. By finding and clicking on the "Jeokto horse (red horse)" among several horses on the event page of its website or application, customers can randomly receive New Year’s fortune-telling for 2026 along with movie and concession discount coupons.
Customers who use the coupons to watch a movie will be entered into a drawing to receive additional prizes such as movie tickets, exchange vouchers, and pure-gold talisman Alaska pollock gold bars.
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A Lotte Cinema representative said, "This is a participatory event that will enhance the festive Lunar New Year atmosphere," adding, "We will introduce various promotions so that audiences can enjoy visiting the theater."
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