Lotte GRS Opens First Lotteria Store at Singapore Changi Airport

Open-Layout Store With Views of "Rain Vortex"
Showcasing K-Burger Identity...Expanding Presence in Southeast Asia

Lotte GRS's burger franchise Lotteria has opened its first store in Singapore, launching its push into the Southeast Asian market.

Lotteria announced on the 11th that it has officially opened its first Singapore store at Jewel Changi Airport. The store has a floor area of about 160 square meters (approximately 48 pyeong) and seats 60 customers. By opening in a complex shopping and entertainment facility connected to Changi International Airport, the company is targeting airport foot traffic and tourist demand.

At the grand opening ceremony on the 10th for Lotteria's first outlet in Singapore, located on Basement 1 of Jewel Changi Airport, Lee Wontak, CEO of Lotte GRS (third from right), and Alan Ko, Chairman of Katrina Group (fourth from right), posed for a commemorative photo. Provided by Lotte GRS.

This expansion was carried out through a partnership with Katrina Group, a local food service company. Until now, Lotteria has typically opened its first stores in the downtown commercial districts of capital cities when entering Southeast Asian markets, but in Singapore it chose a different location in light of the country’s status as a global hub.

The store features an open layout designed to offer views of Rain Vortex, the indoor waterfall that is a landmark of Jewel Changi Airport. This reflects a strategy tailored to a commercial area with a high influx of tourists and transit passengers.

The menu includes signature Korean items such as Ria Bulgogi and Ria Shrimp, as well as Kimchi Bulgogi Burger and Mozzarella Burger, mirroring the core lineup offered in Korea.

With this entry into Singapore, Lotte GRS has secured its seventh overseas market. Ahead of the official opening, a grand opening ceremony was held on the 10th, attended by Lotte GRS CEO Lee Wontak, Katrina Group Chairman Alan Goh, other key executives from both companies, and Kim Junkyum, Counsellor at the Embassy of the Republic of Korea in Singapore, to celebrate the launch.

CEO Lee Wontak said, "The first Singapore store will become a symbol of how the two groups, Lotte GRS and Katrina, are growing beyond Korea and Singapore into the global food service industry."

This content was produced with the assistance of AI translation services.