Premium Skincare Brand BAELL Enters Jeju Shilla Duty Free...First Offline Store Opens

Premium skincare brand BAELL is officially entering the Jeju Shilla Duty Free store from February 6, unveiling its first offline duty-free shop. With this launch, BAELL has created a touchpoint where travelers and domestic and international customers can experience the brand's entire product lineup in person.

At Jeju Shilla Duty Free, customers can find BAELL's hero product, the "Paro Radiance Cream Ampoule," as well as the brand's signature radiance line, including the "Radiance Tone-Up Sun Cream" and "Radiance Bubble Essence Toner," along with the soothing line designed for sensitive skin, all in one place. In particular, this store is BAELL's first offline location, making it especially meaningful as customers can directly test the textures and application feel of the products.

All BAELL products are also available in convenient mini sizes to meet the needs of travelers. With practical sizes that are easy to carry on board, they are expected to be an attractive option for customers who do not want to compromise on premium skincare even while traveling.

The core of BAELL products lies in Paro Seed Extract and Paro Water, derived from the brand's exclusive ingredient "Paro." In particular, Paro Seed Extract (Emmer Wheat Seed Extract) is characterized by its powerful antioxidant properties, which can help improve dark spots and blemishes and support skin brightening, delivering a clear and healthy radiance to the skin. Based on naturally derived ingredients and scientifically researched formulas, BAELL offers differentiated skincare solutions.

A BAELL representative stated, "Our launch at Jeju Shilla Duty Free is highly meaningful as it marks BAELL's first offline touchpoint where we can meet customers directly," adding, "We hope this will be an opportunity for customers who value radiance care for their skin even while traveling to experience BAELL's full range and choose the products that best suit them."

The representative continued, "Starting with this launch, we plan to expand distribution to various online and offline duty-free channels in March to connect with even more customers."

This content was produced with the assistance of AI translation services.