Kyobo Book Centre Unveils New Year’s Goods: “Goal Achievement Poster” and “New Year’s Good Luck Talisman Card”
New Year’s Merchandise to Help Achieve Your Goals
To celebrate 2026, the Year of the Red Horse (Byeong-O), Kyobo Book Centre has unveiled a new “Red Horse” visual symbolizing progress and determination, and is launching limited-edition New Year’s merchandise featuring this motif. The New Year’s goods include a “Goal Achievement Yearly Poster,” which allows users to record their resolutions and visually track their progress, as well as a “New Year’s Good Luck Talisman Card” wishing for good fortune in the coming year. These items will be offered to customers who spend over 35,000 won at any Kyobo Book Centre location, both online and offline.
The e-book subscription service “sam” will host the New Year’s event “2026 As You Say” from January 2 to 31. New subscribers to the “sam Book Morning Pass” who leave a comment sharing their New Year’s wish will receive a Kyobo Book Centre signature book-scented room spray.
The “2026 We Make Your New Year’s Plan For You” event will also take place. Participants can select two goal keywords to receive a personalized plan and recommended books, and those who verify their participation will be entered into a draw to win an e-gift card. Customers who purchase over 30,000 won, including event books, will receive a limited-edition “2026 Grape Goal Calendar.” The event runs through January 31.
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A Kyobo Book Centre representative stated, “The 2026 Year of the Red Horse key visual embodies the energy of taking the first step forward and moving ahead. Just as our message encourages rhythm over speed and beginnings over perfection, we hope readers will start their New Year’s reading journey in their own way.”
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