[Today's New Product] CJ CheilJedang Launches Low-Sugar, High-Protein Chicken Breast

Online Sales of Chicken Breast Surge 48% Year-on-Year
Annual Revenue Expected to Reach 60 Billion KRW, Product Portfolio Expanding

CJ CheilJedang announced on December 10 that its meat processing brand "The Healthier" has launched two varieties of "Low-Sugar Chicken Breast."

The new products come in two flavors: "Teriyaki" and "Charcoal Grilled Chicken." Each contains 21g and 23g of protein, respectively, meeting more than 38% of the daily protein intake recommended by the Ministry of Food and Drug Safety. In addition, the chicken breasts are coated with a variety of sauces that pair well with the meat, allowing consumers who desire a tasty and healthy diet to enjoy them without hesitation.

The Healthier Low-Sugar Chicken Breast. Provided by CJ CheilJedang.

In particular, these new products have been developed as "low-sugar" options with only 2g of sugar, thanks to CJ CheilJedang's proprietary technology that combines various alternative sweeteners. They use a special sauce that highlights the flavors of roasted vegetables and soy sauce, with sesame seeds added for an appealing appearance. The chicken is grilled in a direct-fire oven to achieve a rich charcoal aroma and a tender texture, and is offered as a refrigerated product.

"The Healthier" underwent a renewal in July, repositioning itself as a brand focused on "sustainable health" and expanding its product portfolio. The Healthier chicken breast product line saw a 48% increase in online sales from November last year to October this year compared to the same period the previous year.

A CJ CheilJedang representative stated, "We are excited to introduce consumers to the new The Healthier chicken breast products, which deliver both great taste and nutrition with low-sugar sauces," adding, "We will continue to launch a variety of products in line with health and wellness trends to get even closer to our customers."

This content was produced with the assistance of AI translation services.