LG Chem's Reproductive Health and Infertility Support App "Bloom" Wins Grand Prize at Smart App Awards

LG Chem announced on December 10 that its healthcare app "Bloom," which scientifically supports infertility and pregnancy preparation, won the Grand Prize in the Medical Services category at the "Smart App Awards 2025" on December 10.

The Smart App Awards, organized by i-Awards Korea, is an event where a panel of 4,000 judges selects and awards innovative mobile apps in each field based on an in-depth review of visuals, UI design, technology, and content.

Introduction photo of LG Chem Bloom, an app supporting reproductive health and infertility treatment. LG Chem

Recognizing that addressing infertility is not just a personal concern but an important social issue, LG Chem launched "Bloom" in June, based on content advisory from the Korean Society for Reproductive Medicine and the Korean Society of Assisted Reproduction.

LG Chem stated that as marriage and childbirth are being delayed compared to the past and various environmental factors are intertwined, the number of couples experiencing difficulties with pregnancy continues to rise. The company aimed to create a platform that provides comprehensive support for healthy pregnancy preparation and systematic reproductive health management for these couples.

One judge commented, "Bloom has high social value as it corrects prejudices and misconceptions about infertility and simultaneously provides scientific information and emotional support."

To further strengthen app-based customer support, LG Chem plans to continuously expand vivid content, such as interviews with customers of reproductive age who share similar concerns and real-life experiences with medical procedures.

Kim Sungho, Head of Specialty Care Division at LG Chem, said, "We will develop 'Bloom' into a space that goes beyond simply providing information to offer psychological healing and hope."

This content was produced with the assistance of AI translation services.